20 Content Management Tools for the Successful Blogger

You don’t have to be a MacGyver these days to figure out how to create and market great content. So, throw away your paperclips and Juicy Fruit­­­ and keep reading. Beautifully crafted mullet aside, the MacGyver’s of the marketing world, so to speak, have the right tools for the job. From planning a post to adding visual interest, they obtain a stylish array of improvised gadgetry sure to turn the heads of any prospective consumer.


Every good content marketer begins with an audience and keyword search. They look at who the consumer is, what their interests are, and for what they tend to search. Afterwards, they will take their findings and implement them into a post. Check out these five tools to help you generate some ideas:

  1. Hubspot’s Blog Topic Generator
  1. Portent’s Content Idea Generator
  1. TweakYourBIZ’s Title Generator
  1. BuiltVisible’s Content Discovery Tool
  1. Buzzsumo’s Top Performing Posts

Headline Optimization

Your headline is one of the most important aspects of any blog post. It is essentially what grabs a reader’s attention. If isn’t easy to read and compelling, you’re most likely to be skipped. So, rather than spend countless hours coming up the perfect headline, try these tools out:

  1. CoSchedule Headline Analyzer
  1. ShareThrough Headline Analyzer
  1. KingSumo Headlines


You know whom you’re targeting and you’ve got the perfect headline, now, it’s time to focus. Hopefully, you’ve got yourself a team of smart, independent copywriters drafting up content for you every other day. If you don’t, you’re missing out. Big time. Nonetheless, here are a few tools that will help focus your writing efforts:

  1. Freedom
  1. FocusWriter
  1. StayFocused
  1. Zen-Cast


So, you’ve written your first blog post, but what to do next? Now, it’s time to go over the Four C’s of Quality Content: Clear, Concise, Coherent, and Correct. Without all four elements, you’re readers will probably feel confused within the first couple of sentences. Luckily, there are tools to ensure your post is up to snuff:

  1. Word2CleanHTML
  1. The Hemingway App
  1. Readability Test Tool


A compelling image is just as important as an eye-catching headline, if not more. Your featured image should be high in resolution, relative, and sexy. I don’t care if it’s an article on a game of chess, find or create an image of a chessboard that could make Beyoncé look like a pot of boiling onions. In your quest for the perfect image, here a few amazing tools to help you along:

  1. Pixaby
  1. Stocksnap
  1. rgbstock
  1. Pixlr
  1. Canva

Feeling ready to take on your own blog or revamp an old one? Allow those MacGyver instincts to kick in and tighten your tool belt—your readers are in for a great piece of work. You can see, in order to get something done, you don’t always need to buy the most expensive tool on the market. Sometimes all you need is a paperclip and a piece of chewing gum. In other words, see what’s on hand and whether it works for you. What other content marketing tools do you find are the most useful?