How Mobile Apps Can Help Your Business: Part 1

Part One: What Not to Do If you’re not using mobile apps to boost your business, you could be missing out. While mobile still accounts for a comparatively small percentage of overall retail sales, 79% of global retailers are hopping on the mcommerce bandwagon. And because mobile apps and other multichannel (or omnichannel) retailing methods […]

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Five Steps to Creating Shareable Content

Social media likes are one thing—and, in their own way, likes are a type of currency. But shares are where it’s at; a share will organically generate outreach for your post. One person shares a blog or social media post, and then another, and another. This happens behind the scenes, building brand awareness, expanding your […]

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Top Ten Email Marketing Secrets: Part 5

A Five-Part Series on How to Use Email Marketing for Your Business Part 5: The Rundown Welcome to the final installment of our Five-Part Series on How to Use Email Marketing for Your Business. By now, you know the drill: We’ve covered personalized emails, social media, timing and frequency, automation, subject lines and creative content, […]

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Top Ten Email Marketing Secrets: Part 4

A Five-Part Series on How to Use Email Marketing for Your Business Part 4: Common Mistakes Welcome back to another installment of our Five-Part Series on How to Use Email Marketing for Your Business. We’ve been discussing many of the things that can make your email marketing campaigns great, such as personalization, getting social media […]

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Top Ten Email Marketing Secrets: Part 3

A Five-Part Series on How to Use Email Marketing for Your Business Part 3: Getting Creative & Strength in Numbers Welcome back to another installment of our Five-Part Series on How to Use Email Marketing for Your Business. At this point, we’ve discussed the effectiveness of personalized emails (from a person to a person), using […]

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Top 10 Email Marketing Secrets: Part 2

A Five-Part Series on How to Use Email Marketing for Your Business Part 2: Automation, Analytics, and Sweating the Small Stuff Welcome back to our Five-Part Series on How to Use Email Marketing for Your Business. Short answer: It’s easy. By now, we’ve covered the importance of reaching customers through personalized email campaigns, the power […]

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