November, 2017 | Steve Renner

5 Rebranding Fails

November 30, 2017 / by Katrina L / Business, Digital Marketing, Money, PR / 1 comment

Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]

Upgrade Your Skills This Black Friday

November 22, 2017 / by Katrina L / Business, Entrepreneur, Marketing, social media, Technology / 2 comments

Upgrade your resume this Black Friday by signing up for a class on Udemy! This Black Friday, the online learning center is offering upwards of 55,000 of its courses for only $10. This deal runs through November 28th, so if you are looking to master a new skill, or even just to further what your […]

The Best and Worst Ads of 2017

November 17, 2017 / by Katrina L / Uncategorized / 0 comments

The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]

Tech Gifts for Holidays 2017

November 14, 2017 / by Katrina L / Digital Technology, Technology, Uncategorized / 0 comments

The holidays are fast approaching, and with Black Friday less than two weeks away, it’s time to start thinking about the gifts you may need for your family and friends. If someone you know is into all of the newest technology, these gifts might be just what they’re hoping for! Garmin Speak If you drive […]

Essentials for the Traveling Entrepreneur

November 10, 2017 / by Katrina L / Business, Entrepreneur, Uncategorized / 0 comments

Travel is oftentimes a staple for entrepreneurs, and getting where you are going and making sure you are packed is only half the battle. These essentials can make travel easier, more comfortable and even more fun. Audio splitter Whether you’re listening to music or watching a movie, an audio splitter is an affordable travel necessity […]

Marketing Tool: Chatbots

November 7, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, Technology / 0 comments

80% of marketers are expected to be using chatbots by 2020. Personalized marketing is becoming an expectation for consumers, and chatbots are another tool to bring personalization to your audience. It is certainly fair to say that not every company will need a chatbot, and that some customers will not utilize or like the option […]

Marketing Tool: Generational Profiling

November 2, 2017 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment

One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all […]