Best Instagram Tools for Professional Marketers

With over 500 million monthly active users, Instagram is one of the most powerful social media platforms today. Thanks to its popularity, you can find many available tools to improve your marketing strategy on the highly rated social platform.

Here is a list of my favorite Instagram tools to help you assess your current approach, analyze your audience and create engaging posts. If you make sure to use them properly, achieving optimal results will be nice and easy.

  1. Hootsuite

This is a platform for social media management that makes scheduling and publishing posts a piece of cake. You can use its Instagram options for scheduling your posts in advance so you don’t have to worry about forgetting to publish them.

Once you have prepared your posts, you can move on to deal with other important tasks. Then, when the publishing time comes, Hootsuite will send you a notification. Instagram, like any other social media, is overflowing with posts and ads so, it’s important to post content on a regular basis. This tool will help you keep up with the hustle.

  1. Social Insight

This is a tool that runs a thorough analysis of your account. You can follow your account growth, interactions and engagement. The main features allow you to estimate the best time for posting content and gain data on followers (gained and lost ones). You can also see the information on the average engagement.

Furthermore, if you own more than one business account, Social Insight lets you connect them and compare their analytics. This is one of the most promising Instagram tools used by businesses owners.

  1. SocialRank

SocialRank provides you with the insight into the follower demographics. It does that by managing, identifying and organizing your followers. Once the tool has gathered the followers’ profiles, you can filter and categorize them according to a variety of criteria. Afterwards, you can export the lists of followers and use them for further assessment.

This is a great tool for collecting data about your customers’ age, gender and location, but you can also identify other relevant factors to find out what the audience wants and adjust your strategies. Knowing your audience is a prerequisite for conducting a successful business. SocialRank can be an excellent tool for getting to know them.

  1. Crowdfire

Crowdfire is used for managing your following. Use is to keep your following in order. The tool identifies people who don’t follow you, or who aren’t active, and gives you the option to unfollow them.

Crowdfire also enables you to quickly start following users who might be interested in your service or product. It generates the suggestions about who you can follow by relying on your following patters. In addition, you can use the tool for monitoring the effects of your updates on the users.

  1. VSCO

Since Instagram is all about photos, make sure to incorporate VSCO in your marketing strategy. It’s a top-notch tool for taking and editing photos. This photo-editing platform will help you tackle the visual side of your marketing approach. You can use a variety of filters to customize your photos and appeal to the audience. You can take pictures of your products, or capture beautiful scenery that can be a great theme for your following campaign.

The statistics show that the average number of photos shared on Instagram on a daily basis is 80 million. In order for yours to get the audience’s attention, they need to be more than just pleasing to the eye. Find a theme that will be a constant in the photos that promote your products and use VSCO to make it perfect.

  1. Boomerang

This is a great tool for creating videos that will appeal to the audience. Having a well-developed strategy entails engaging with your audience the best way you can. You need to speak their language. And according to Liquid Creativity, Boomerang videos have become a crucial part of the Instagram language.

You can use Boomerang for filming one-second long videos. And the best thing about it is that you won’t need much preparation since the videos don’t have audio. Therefore, you don’t have to work on dialogues. Capture a perfect moment behind the scenes, or make an interesting video about your product. Every second counts!

  1. Foursixty

Instagram can be also used for purchasing. Foursixty enables you to sell your products on Instagram by linking them to their product page. In addition, your customers will have an opportunity to add items to their carts, instead of having to browse the Internet for the website.

Some companies that successfully use Foursixty for sales are ban.do or Pura Vida Bracelets. Follow their lead and post photos of satisfied customers using your products. That signals to other users that you’re reliable, and creates an incentive to get the product for themselves. Everyone needs a little push every once in a while. All you need to do is link your images to the product pages, which is exactly what Foursixty helps you do.

  1. Instagram Business Blog

Instagram has recently announced the launch of their Business Blog. It will be used as a business resource to contribute to the success of other companies. You can visit the blog to get all the information necessary to make the most out of everything Instagram offers. Keep up with the news from the Instagram world and learn how to use the available tools effectively. Also, find out what other business accounts are up to.

Instagram marketing statistics shows that 48.8% of brands have an Instagram account, including 90% of the top 100 brands. That indicates that the competition on Instagram is fierce and you have to use every tool to get to the top. After all, who knows Instagram better than Instagram?

  1. Repost

This is an essential tool for sharing user generated content. By doing so, you will show your customers that you appreciate them and their opinion. Repost is easy to use, all you need to do is click and share the content you like, while acknowledging the person who created it.

Repost features enable you to bookmark photos or videos you want to repost. You can also find photographs you like by typing in a hashtag or a user’s name and to repost by tapping a single button. This tool will contribute to strengthening the business relationship between your clients and you.

  1. Facebook Power Editor

Instagram uses Facebook Power Editor for generating sponsored posts. By using this tool you can easily target factors, such as age, gender, location, habits, or interests of your users, which will help you create ads that will meet the needs of your customers. You don’t have to invest much into running ads, even $1 would suffice, but if you’re ready to invest more, your ads will, of course, have a larger reach and bigger exposure.

Conclusion

With the right tools and proper use, Instagram has the potential of becoming one of the most powerful business platforms. It offers a wide variety of different tools, and you shouldn’t hesitate to use them. Find the ones that meet your needs, and start improving your social media business strategy.

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