Marketing Trend: Demographic Segmentation

Large group of people in a pie chart shape split into different segments

To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]

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Looking Back: 30 Years of the World Wide Web

search bar for internet floating over man's hand, says www.

Today marks the thirtieth anniversary of the birth of the World Wide Web. 30 years ago, Tim Berners-Lee submitted his proposal titled “Information Management” to CERN, a European physics lab. The proposal asks the reader how scientists would manage increasingly large projects in the future. The proposal outlines the answer to that question. Which is […]

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Super Bowl Ads to Watch For This Year

This weekend is one of the biggest events for television advertising. Now, Super Bowl LIII may not be a game everyone is excited about, but there is always buzz surrounding the ads, especially at upwards of $5 million for a 30-second ad. These are some to watch for. Amazon Amazon will premiere two ads, one […]

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Facebook’s New Podcast

It seems Facebook has its hands in a little bit of everything lately. From Facebook Portal, the Amazon Alexa enabled communication device to their new channel Facebook Watch, which houses videos from channels users follow as well as original content, there seems to be quite a move for Facebook to stay prominent in every channel, […]

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TED Talks To Round Out Your Creative Year

As 2018 wraps up you may be feeling burnt out. Your ideas may not be so creative and you may just be looking forward to the holidays rather than thinking about how your work turns out. These great TED Talks delve into reimagining and refueling that creativity and productivity. Linda Hill: How To Manage For […]

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