Building an Effective Business Strategy

Building a strategy can help your business reach both short-term and long-term goals you have set. Strategy is based on principles, which help you think, allowing you to concentrate on why your business does certain things, not just what you do and how you do it.   Identify your business’ vision in order to set […]

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Tips For Maintaining Your Brand Image and Reputation Management

Person in suit with bag over head amid good and bad review keywords

Your brand’s image, whether it’s positive or negative, absolutely influences a consumer’s decision when buying a product — and, for just about any business, creating a positive brand image starts on the internet. Today, in our internet-focused world, your reputation is very dependent on reviews on social media and online review sites. It is estimated […]

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Marketing Trend: Demographic Segmentation

Large group of people in a pie chart shape split into different segments

To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]

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Looking Back: 30 Years of the World Wide Web

search bar for internet floating over man's hand, says www.

Today marks the thirtieth anniversary of the birth of the World Wide Web. 30 years ago, Tim Berners-Lee submitted his proposal titled “Information Management” to CERN, a European physics lab. The proposal asks the reader how scientists would manage increasingly large projects in the future. The proposal outlines the answer to that question. Which is […]

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