Heavy-Hitting Digital Marketing Trends 2016: Part Two

  Part Two: The (Near) Future Is Now Digital trends typically change so gradually that we don’t fully realize it until we’re holding the change in our hands. For example, in 2016 the number of smartphone users worldwide is predicted to reach 2.08 billion. That’s a pretty significant chunk of the global population as a […]

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Heavy-Hitting Digital Marketing Trends 2016: Part One

Part One: The (Near) Future of Digital Marketing Staying up on the digital marketing trends can be difficult. It’s a rapidly changing landscape driven by consumer momentum, and it’s evolving by the minute. Today’s Facebook could be tomorrow’s Myspace (well, not really, but you get the idea). In other words, the digital marketing trends statistics […]

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How Mobile Apps Can Help Your Business: Part 3

Part Three: Here’s Why Your Business Needs a Mobile App Today, there’s an app for almost every conceivable need. Forgot where you parked your car? Carr Matey has you covered. Need to search the couch for loose change? Try Easy Metal Detector Lite. Want to cuddle a stranger in your area? There’s an app for […]

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How Mobile Apps Can Help Your Business: Part 2

Part Two: Thinking about Starting a Mobile App? Here’s How. These days, a mobile-friendly website alone won’t cut it. More midsize and small businesses are launching their own mobile apps. Restaurants, beauty salons, design firms—all types of businesses are following the mobile app trend to ensure a more user-friendly experience. Are you? Let’s discuss the […]

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How Mobile Apps Can Help Your Business: Part 1

Part One: What Not to Do If you’re not using mobile apps to boost your business, you could be missing out. While mobile still accounts for a comparatively small percentage of overall retail sales, 79% of global retailers are hopping on the mcommerce bandwagon. And because mobile apps and other multichannel (or omnichannel) retailing methods […]

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Five Steps to Creating Shareable Content

Social media likes are one thing—and, in their own way, likes are a type of currency. But shares are where it’s at; a share will organically generate outreach for your post. One person shares a blog or social media post, and then another, and another. This happens behind the scenes, building brand awareness, expanding your […]

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Top Ten Email Marketing Secrets: Part 5

A Five-Part Series on How to Use Email Marketing for Your Business Part 5: The Rundown Welcome to the final installment of our Five-Part Series on How to Use Email Marketing for Your Business. By now, you know the drill: We’ve covered personalized emails, social media, timing and frequency, automation, subject lines and creative content, […]

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Top Ten Email Marketing Secrets: Part 4

A Five-Part Series on How to Use Email Marketing for Your Business Part 4: Common Mistakes Welcome back to another installment of our Five-Part Series on How to Use Email Marketing for Your Business. We’ve been discussing many of the things that can make your email marketing campaigns great, such as personalization, getting social media […]

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Top Ten Email Marketing Secrets: Part 3

A Five-Part Series on How to Use Email Marketing for Your Business Part 3: Getting Creative & Strength in Numbers Welcome back to another installment of our Five-Part Series on How to Use Email Marketing for Your Business. At this point, we’ve discussed the effectiveness of personalized emails (from a person to a person), using […]

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Top 10 Email Marketing Secrets: Part 2

A Five-Part Series on How to Use Email Marketing for Your Business Part 2: Automation, Analytics, and Sweating the Small Stuff Welcome back to our Five-Part Series on How to Use Email Marketing for Your Business. Short answer: It’s easy. By now, we’ve covered the importance of reaching customers through personalized email campaigns, the power […]

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