How the Internet of Things Affects Responsive Design

While design can be hard to quantify as an investment, responsive web design has literally paid off for some companies. For example, when Walmart Canada implemented a responsive web design to their website, they increased conversions by 20% and mobile orders by a whopping 98%. Similarly, according to Mobile Marketer, Kia uses their responsive websites […]

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20 Tips on How to Repurpose Content

Creating high quality content is a highly important aspect, not only for gaining high ranks but firstly for making users or readers happy. Yet, we all know that running a blog with constant valuable and high quality content might sometimes be difficult as it is a resource-consuming process. You sometimes don’t want (or don’t have […]

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10 Qualities of a Successful Leader

Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek. —Barack Obama What does it take to be a leader? Is she someone who brings to light the various issues and solves them? Is she […]

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Focusing on the Critical Few to Be Truly Effective

There’s an unstated elegance about focusing on less in your marketing and PR. In fact, over time my most successful blogs, clients, and digital marketing programs were ones where we refined efforts over time to do more of less. We discovered what worked, found a formula, dialed it up and relentlessly removed the fluff. This […]

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Measure Your Mobile App With Google Analytics

An obvious trend in the way we share ideas, collaborate and play is mobile. Mobile fluency is a skill that is a requirement for every marketer as well as developer and entrepreneur. And a large part of that, is of course measurement—a meta skill for everyone in tech. Just like the rapid expansion of websites […]

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