Marketing Tips: Keyword Research and Planning For Improved SEO

If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]

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How To Create a Business Plan

Starting a business is an exciting thing, and if done right, can be life-changing. But there are key steps that must be taken in order to give your potential business the best chance for success. At the top of this list is having a business plan. What is a business plan? Hubspot’s definition of a […]

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How Your Business Can Celebrate Earth Day

Earth Day is coming up on April 22nd, and many cities, companies, and individuals are thinking of ways to be a little more environmentally friendly. You can use these simple ideas to save the planet (and some money) all year, not just on Earth Day, and they are easy to implement at work and at […]

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Marketing Trend: Omni-Channel Marketing

Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible. […]

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The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal

Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The […]

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Jaw-dropping Company Headquarters

Company benefits are reaching beyond insurance and vacation time and are moving into a revolution of the actual workspace. Everyone has the image of Google and Amazon’s headquarters in their mind; with dog parks, rainforests and nap pods galore, but that isn’t the only innovative space in the business world. From themed rooms to sustainability, […]

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Business Podcasts to Subscribe to in 2018

Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]

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