October 25, 2018 / by Katrina L / Business, Money / 1 comment
As the Minnesota winters and flu season continue to draw closer, wellness in the workplace deserves a closer look. This goes beyond staying healthy, though, and looks into employee relationships, mental health and physical well-being. Happy and healthy employees can bolster productivity, decrease turnover and keep healthcare costs low. A wellness plan can help you […]
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Marketing Trend: Demographic Segmentation
March 20, 2019 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
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Your Next Pitch: 5 Pitch Deck Slides To Hook Potential Investors [INFOGRAPHIC]
March 8, 2019 / by Katrina L / Business, Entrepreneur, Marketing, Money, sales / 0 comments
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Super Bowl Ads to Watch For This Year
February 1, 2019 / by Katrina L / Business, Marketing / 0 comments
This weekend is one of the biggest events for television advertising. Now, Super Bowl LIII may not be a game everyone is excited about, but there is always buzz surrounding the ads, especially at upwards of $5 million for a 30-second ad. These are some to watch for. Amazon Amazon will premiere two ads, one […]
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UPDATE: Google Products That Didn’t Make The Cut
December 7, 2018 / by Katrina L / Business, Digital Technology, Mobile Apps, social media, Technology / 0 comments
Google recently shuttered Google+ after a data breach, and we covered other products that the search giant has closed down over the years. But those weren’t all the losses. In fact, just yesterday, Google announced that its messaging app Allo, will close down in March of 2019. Users will be able to export conversation data, […]
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Holiday Season 2018: Online Retail Winners
November 30, 2018 / by Katrina L / Business, Marketing, Money / 0 comments
E-commerce is quickly becoming the primary means of holiday prep for shoppers worldwide. It was reported that more shoppers filled their carts online than in store over Thanksgiving and Black Friday, and that trend is expected to continue. There is a race to be at the top of the e-commerce game right now, and while […]
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Workplace Wellness Tips
October 25, 2018 / by Katrina L / Business, Money / 1 comment
As the Minnesota winters and flu season continue to draw closer, wellness in the workplace deserves a closer look. This goes beyond staying healthy, though, and looks into employee relationships, mental health and physical well-being. Happy and healthy employees can bolster productivity, decrease turnover and keep healthcare costs low. A wellness plan can help you […]
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Goodbye, Google+…This, and Other Google Products That Didn’t Make The Cut
October 11, 2018 / by Katrina L / Business, Digital Technology, social media, Technology / 1 comment
Google Pixel, Gmail, Android, Maps. These are all products that Google has put out that are incredibly popular, but not all of Google’s products are winners like these. Google+, the long ill-fated social network that was created to be the next Facebook or LinkedIn, has officially been shut down. The announcement comes after a software […]
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TED Talks for Sales Professionals
September 21, 2018 / by Katrina L / Business, Entrepreneur / 0 comments
TED Talks are a great way to cultivate skills and knowledge from sources that you may have not had access to otherwise. Sales, however, is a broad category, with sales professionals needing a range of emotional and intellectual intelligence and forethought into the future in order to really succeed. These speakers are insightful and interesting, […]
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Engagement Insights For Facebook Business Pages
August 14, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, social media / 2 comments
In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages […]
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Need to Know: eSports is Poised to be a Billion Dollar Industry
July 31, 2018 / by Katrina L / Business, Digital Technology, Marketing, Technology / 0 comments
The eSports market is growing at an unsubstantiated rate, set to be an industry valued at more than a billion dollars in the next three years (in 2016, eSports was valued by Goldman Sachs at $500 million, and the market is expected to grow by 22% annually). There has been a recent boom in […]
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