March 15, 2018 / by Katrina L / Business, Digital Technology, Entrepreneur, Marketing, Technology / 0 comments
South by Southwest (SXSW) in Austin, Texas has become a cultural mecca for music and film buffs, as well as a place for hosting interactive events that cover a range of topics from everything new in technology, to entertainment and advertising. There is always a huge amount of news coming from this week-long event, so […]
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Goodbye, Google+…This, and Other Google Products That Didn’t Make The Cut
October 11, 2018 / by Katrina L / Business, Digital Technology, social media, Technology / 0 comments
Google Pixel, Gmail, Android, Maps. These are all products that Google has put out that are incredibly popular, but not all of Google’s products are winners like these. Google+, the long ill-fated social network that was created to be the next Facebook or LinkedIn, has officially been shut down. The announcement comes after a software […]
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TED Talks for Sales Professionals
September 21, 2018 / by Katrina L / Business, Entrepreneur / 0 comments
TED Talks are a great way to cultivate skills and knowledge from sources that you may have not had access to otherwise. Sales, however, is a broad category, with sales professionals needing a range of emotional and intellectual intelligence and forethought into the future in order to really succeed. These speakers are insightful and interesting, […]
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Engagement Insights For Facebook Business Pages
August 14, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, social media / 2 comments
In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages […]
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Need to Know: eSports is Poised to be a Billion Dollar Industry
July 31, 2018 / by Katrina L / Business, Digital Technology, Marketing, Technology / 0 comments
The eSports market is growing at an unsubstantiated rate, set to be an industry valued at more than a billion dollars in the next three years (in 2016, eSports was valued by Goldman Sachs at $500 million, and the market is expected to grow by 22% annually). There has been a recent boom in […]
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8 Motivational Speeches to Inspire Success
June 21, 2018 / by Katrina L / Business, Entrepreneur, Money, Uncategorized / 2 comments
Most of us celebrate success, but what defines success is purely a personal decision. However, it is impossible to deny the societal importance put on success. These eight speeches will explore not only the nature of success, but also what defines it, how to handle the aftereffects of finding it, and what it means to […]
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How To Create a Business Plan
June 1, 2018 / by Katrina L / Business, Entrepreneur, Money / 0 comments
Starting a business is an exciting thing, and if done right, can be life-changing. But there are key steps that must be taken in order to give your potential business the best chance for success. At the top of this list is having a business plan. What is a business plan? Hubspot’s definition of a […]
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Marketing Trend: Omni-Channel Marketing
April 6, 2018 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing, social media / 0 comments
Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible. […]
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The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal
April 2, 2018 / by Katrina L / Business, Content, Digital Marketing, Digital Technology, Shareable Content, social media, Technology / 1 comment
Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The […]
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Jaw-dropping Company Headquarters
March 26, 2018 / by Katrina L / Business, Technology / 0 comments
Company benefits are reaching beyond insurance and vacation time and are moving into a revolution of the actual workspace. Everyone has the image of Google and Amazon’s headquarters in their mind; with dog parks, rainforests and nap pods galore, but that isn’t the only innovative space in the business world. From themed rooms to sustainability, […]
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Event Profile: SXSW 2018
March 15, 2018 / by Katrina L / Business, Digital Technology, Entrepreneur, Marketing, Technology / 0 comments
South by Southwest (SXSW) in Austin, Texas has become a cultural mecca for music and film buffs, as well as a place for hosting interactive events that cover a range of topics from everything new in technology, to entertainment and advertising. There is always a huge amount of news coming from this week-long event, so […]
Read more