Engagement Insights For Facebook Business Pages

In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages […]

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SEO vs Social Media Marketing

When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply.   Long story short, SEO […]

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Tips and Tricks to Increase Web Traffic

Driving traffic to your site doesn’t have to be rocket science, but it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight,  you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]

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Marketing Tips: Keyword Research and Planning For Improved SEO

If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]

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Marketing Trend: Omni-Channel Marketing

Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible. […]

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The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal

Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The […]

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Business Podcasts to Subscribe to in 2018

Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]

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