February 7, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
Read more
Marketing Trend: Omni-Channel Marketing
April 6, 2018 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing, social media / 0 comments
Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible. […]
Read more
The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal
April 2, 2018 / by Katrina L / Business, Content, Digital Marketing, Digital Technology, Shareable Content, social media, Technology / 1 comment
Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The […]
Read more
Apps to Improve Your Instagram Experience
March 20, 2018 / by Katrina L / Content, Digital Marketing, Mobile Apps, Shareable Content, social media / 0 comments
Instagram has over 500 million daily users, and you can make your profile stand out among the rest with the help of a few apps that can do everything from growing your audience to editing your photos with more than just the 24 standard filters. See how you can change up your Instagram game with […]
Read more
Business Podcasts to Subscribe to in 2018
March 8, 2018 / by Katrina L / Business, Content, Digital Marketing, Email Marketing, Entrepreneur, Marketing, Shareable Content, social media / 0 comments
Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]
Read more
Super Bowl LII Ad Reflection
February 7, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
Read more
Essential Guide to Instagram for Business
January 31, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]
Read more
Conferences For Entrepreneurs, Marketers & More in 2018
January 9, 2018 / by Katrina L / Business, Digital Marketing, Entrepreneur, Marketing / 0 comments
One of the best ways to learn and get involved in a community built around your work is to attend a conference, summit or keynote. Whether your work is marketing, content creation, entrepreneurship or technology focused, there will be an event that fits your list of needs. Check some of these events out to get […]
Read more
Content Marketing Tools to Boost Your Strategy
December 12, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]
Read more
Marketing Trends To Expect in 2018
December 8, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments
As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]
Read more
Holiday Ads of 2017
December 4, 2017 / by Katrina L / Digital Marketing, Marketing / 0 comments
The holidays are right around the corner and the commercials that are airing right now are becoming more festive, heartwarming and gift focused. So far, these are some of the best ads from around the world this holiday season. Waitrose: “#ChristmasTogether” John Lewis “Moz the Monster” Marks and Spencer “Paddington & The […]
Read more