September 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Mobile Apps, social media / 0 comments
Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future […]
Read more
Approaches to Marketing in 2019
May 31, 2019 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment
When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]
Read more
Tips to Create Shareable Content in 2019
April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]
Read more
Why Google Keyword Rank No Longer Matters
April 2, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO / 1 comment
Google keyword rankings used to be a standard for any SEO strategy. In many cases, your keyword rankings were a primary metric used to judge the performance of your site. Today, your Google keyword ranking is only part of why your traffic fluctuates. Marketers used to have access to a lot more information on the […]
Read more
Marketing Trend: Demographic Segmentation
March 20, 2019 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
Read more
SEO & Social Media Blogs to Follow
October 2, 2018 / by Katrina L / Content, Digital Marketing, Entrepreneur, Marketing, SEO, Shareable Content, social media / 0 comments
Blogs are a great resource for insight into the tools and tactics you should be using, be it for standard business practices or for heavily segmented marketing strategies. These are some of the top blogs for SEO, social media marketing and content marketing. Search Engine Round Table This blog goes into the nitty-gritty, super fine […]
Read more
In the News: Instagram
September 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Mobile Apps, social media / 0 comments
Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future […]
Read more
Engagement Insights For Facebook Business Pages
August 14, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, social media / 2 comments
In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages […]
Read more
SEO vs Social Media Marketing
July 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply. Long story short, SEO […]
Read more
Tips and Tricks to Increase Web Traffic
July 2, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, SEO, Shareable Content, social media / 0 comments
Driving traffic to your site doesn’t have to be rocket science, but it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight, you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]
Read more
Marketing Tips: Keyword Research and Planning For Improved SEO
June 11, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, Marketing, SEO / 2 comments
If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]
Read more