Marketing Trend: Omni-Channel Marketing

Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible. […]

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The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal

Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The […]

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Business Podcasts to Subscribe to in 2018

Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]

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Essential Guide to Instagram for Business

Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]

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Content Marketing Tools to Boost Your Strategy

Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]

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Holiday Ads of 2017

The holidays are right around the corner and the commercials that are airing right now are becoming more festive, heartwarming and gift focused. So far, these are some of the best ads from around the world this holiday season.   Waitrose: “#ChristmasTogether”   John Lewis “Moz the Monster”   Marks and Spencer “Paddington & The […]

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