November 30, 2017 / by Katrina L / Business, Digital Marketing, Money, PR / 1 comment
Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]
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Content Marketing Tools to Boost Your Strategy
December 12, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]
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Marketing Trends To Expect in 2018
December 8, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments
As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]
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Holiday Ads of 2017
December 4, 2017 / by Katrina L / Digital Marketing, Marketing / 0 comments
The holidays are right around the corner and the commercials that are airing right now are becoming more festive, heartwarming and gift focused. So far, these are some of the best ads from around the world this holiday season. Waitrose: “#ChristmasTogether” John Lewis “Moz the Monster” Marks and Spencer “Paddington & The […]
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5 Rebranding Fails
November 30, 2017 / by Katrina L / Business, Digital Marketing, Money, PR / 1 comment
Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]
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Marketing Tool: Chatbots
November 7, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, Technology / 0 comments
80% of marketers are expected to be using chatbots by 2020. Personalized marketing is becoming an expectation for consumers, and chatbots are another tool to bring personalization to your audience. It is certainly fair to say that not every company will need a chatbot, and that some customers will not utilize or like the option […]
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Marketing Tool: Generational Profiling
November 2, 2017 / by Katrina L / Digital Marketing, Marketing, social media / 0 comments
One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all […]
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Everything You Need to Know About Facebook’s New “Explore Feed”
October 27, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, social media / 1 comment
Facebook just launched a brand new feature, a news feed that pulls content from pages you don’t follow, Events, Groups and more. If you are a Facebook user you may not have noticed the change, as you need to directly access the feed from the navigation bar, but if you are a Facebook marketer you […]
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11 Herbs & Spices: Brands That Embrace Their Personalities on Twitter
October 24, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Earlier this week, Twitter user Edge (@edgette22) noticed something funny about KFC’s Twitter page that made headlines for the brand. The quiet execution of this comical marketing strategy isn’t the first time that a brand has used Twitter to subvert traditional marketing efforts for a more playful strategy. Think back to Wendy’s always sassy Twitter […]
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Is Digital Marketing Destroying Marketing As A Whole?
October 17, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments
Looking into the future of marketing many times forces us to look into the past. What has worked? What hasn’t? Is there something that was executed poorly that could be re-integrated into a more current strategy? But looking at the past faces of marketing might make marketers of today nervous, and for good reason. TechCrunch […]
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Marketing Trend: Personalized Marketing
September 29, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Consumers are not strangers to personalized content. People tend to love when they receive offers and content that really fit them and their needs. Think back to email marketing. As a consumer, you may receive emails that seem to know everything about what you are looking for from any number of stores. This is a […]
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