April 11, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, Technology / 0 comments
eSports are taking the world by storm, and it’s great for gamers, fans and marketers. But what are eSports and why do we need to be paying attention to the growth of this emerging market? What are eSports? eSports refers to competitive videogame play. There are tournaments, live streams, big name players with sponsorships, teams […]
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The eSports Revolution
April 11, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, Technology / 0 comments
eSports are taking the world by storm, and it’s great for gamers, fans and marketers. But what are eSports and why do we need to be paying attention to the growth of this emerging market? What are eSports? eSports refers to competitive videogame play. There are tournaments, live streams, big name players with sponsorships, teams […]
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Social Media For Business
March 28, 2017 / by Lidia D / Business, Digital Marketing, Email Marketing, Marketing, PR, Shareable Content, social media / 1 comment
The future of business may lie in social media, but why should a business spend time growing their profiles on these sites? These are just some of the answers… 1. INCREASED RECOGNITION Visibility is everything. Any chance to publicize content is valuable and worth exploring. Social media is just that, another outlet for your brand […]
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Podcasts for Marketers, Entrepreneurs and More
March 13, 2017 / by Katrina L / Digital Marketing, Entrepreneur, Marketing, Shareable Content, social media / 1 comment
Podcasts are a great way to learn new things, expand your current knowledge, and if you’re in the market, podcasts can be a great way to find influencers. Best of all, podcasts are free resources, you can work while listening to them, and you can find them about just about any topic you can think […]
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Content Curation For Beginners
March 10, 2017 / by Lidia D / Digital Marketing, Digital Technology, Email Marketing, Marketing, Shareable Content, social media, Uncategorized / 1 comment
In the day and age of “Content is King” creating all your own fresh, relevant and engaging content can be very overwhelming if not often impossible. This is why content curation is a great way to share powerful content created by industry experts and thought leaders. Sifting through the black hole that is the internet […]
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Examples Of Great Influencer Marketing
February 23, 2017 / by Katrina L / Digital Marketing, Marketing / 0 comments
In my last post I discussed influencer marketing and its importance to the marketing strategy of businesses, especially in the age of social media and digital marketing. This post will focus on examples of influencer marketing campaigns that I think stand above the rest, and have the numbers to show for it as well! Nick […]
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Defining Influencer Marketing
February 20, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, PR, Shareable Content, social media / 2 comments
Everyone that has any experience in marketing has heard that one of the key techniques to gaining good press and becoming an authority in any vertical is gaining influencer support through influencer marketing. But what is influencer marketing and how can you use it to get the full benefits it can offer? WHAT IS INFLUENCER […]
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Steve Renner Talks Rebranding
February 13, 2017 / by Lidia D / Digital Marketing, Digital Technology, Email Marketing, Marketing, Mobile Apps, PR, Shareable Content, social media, Uncategorized / 0 comments
Join Steve Renner as he discusses trends in marketing, technology and business. This episode focuses on creating an effective brand through rebranding. Steve Renner has been involved in Internet Marketing since the ‘first days’ of the Internet. Technology has changed a great deal since he started, but Steve continues to be at the technological forefront. […]
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Best Marketing Apps for Small Business
February 7, 2017 / by Lidia D / Digital Marketing, Email Marketing, Marketing, Mobile Apps, social media, Uncategorized / 2 comments
Larger enterprises have the luxury of having several hands on deck helping with different aspects like marketing or sales. However, we all know that small business owners wear different hats, sometimes all of the hats. In order to streamline processes for busy entrepreneurs and small business owners here is a list of free easy to […]
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6 Free Tools To Improve Your Marketing
January 31, 2017 / by Katrina L / Digital Marketing / 1 comment
Marketing tools can be expensive, so when you find a good one that works and it’s free you’ve really hit the jackpot. These are some favorite tools that will help you to improve your marketing without breaking the bank! Buffer If you use social media as part of your marketing strategy, take control of all […]
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Things To Consider Before Rebranding
January 26, 2017 / by Lidia D / Digital Marketing, Marketing / 0 comments
Don’t let shiny new logos distract you, rebranding can be a long and tedious journey. Rebranding is a process that recreates a business or organization’s identity from the inside out. It changes who you are to the world, so foresight and creativity have to go hand in hand. If your business or organization is thinking […]
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