Marketing Trend: Omni-Channel Marketing

Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible. […]

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Business Podcasts to Subscribe to in 2018

Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]

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Content Marketing Tools to Boost Your Strategy

Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]

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Is Digital Marketing Destroying Marketing As A Whole?

Looking into the future of marketing many times forces us to look into the past. What has worked? What hasn’t? Is there something that was executed poorly that could be re-integrated into a more current strategy? But looking at the past faces of marketing might make marketers of today nervous, and for good reason. TechCrunch […]

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Why Email Marketing Shouldn’t Be Forgotten

Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing […]

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Social Media For Business

The future of business may lie in social media, but why should a business spend time growing their profiles on these sites? These are just some of the answers… 1. INCREASED RECOGNITION Visibility is everything. Any chance to publicize content is valuable and worth exploring. Social media is just that, another outlet for your brand […]

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Content Curation For Beginners

In the day and age of “Content is King” creating all your own fresh, relevant and engaging content can be very overwhelming if not often impossible. This is why content curation is a great way to share powerful content created by industry experts and thought leaders. Sifting through the black hole that is the internet […]

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