July 11, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 2 comments
Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing […]
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Marketing Tips: Keyword Research and Planning For Improved SEO
June 11, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, Marketing, SEO / 1 comment
If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]
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Marketing Trend: Omni-Channel Marketing
April 6, 2018 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing, social media / 0 comments
Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible. […]
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Business Podcasts to Subscribe to in 2018
March 8, 2018 / by Katrina L / Business, Content, Digital Marketing, Email Marketing, Entrepreneur, Marketing, Shareable Content, social media / 1 comment
Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]
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Content Marketing Tools to Boost Your Strategy
December 12, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]
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Marketing Trends To Expect in 2018
December 8, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments
As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]
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Is Digital Marketing Destroying Marketing As A Whole?
October 17, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments
Looking into the future of marketing many times forces us to look into the past. What has worked? What hasn’t? Is there something that was executed poorly that could be re-integrated into a more current strategy? But looking at the past faces of marketing might make marketers of today nervous, and for good reason. TechCrunch […]
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Marketing Trend: Personalized Marketing
September 29, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Consumers are not strangers to personalized content. People tend to love when they receive offers and content that really fit them and their needs. Think back to email marketing. As a consumer, you may receive emails that seem to know everything about what you are looking for from any number of stores. This is a […]
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Marketing Trend: Expiring Content
September 19, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, social media / 0 comments
Have you ever opened an email telling you that there is a “limited time only” sale, then went on to click that ad to shop even if you haven’t purchased anything from that store in years? Placing a hard and fast deadline on a sale or promotion is nothing new in marketing and sales, but […]
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Why Email Marketing Shouldn’t Be Forgotten
July 11, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 2 comments
Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing […]
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Social Media For Business
March 28, 2017 / by Lidia D / Business, Digital Marketing, Email Marketing, Marketing, PR, Shareable Content, social media / 1 comment
The future of business may lie in social media, but why should a business spend time growing their profiles on these sites? These are just some of the answers… 1. INCREASED RECOGNITION Visibility is everything. Any chance to publicize content is valuable and worth exploring. Social media is just that, another outlet for your brand […]
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