April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]
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Approaches to Marketing in 2019
May 31, 2019 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment
When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]
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Building an Effective Business Strategy
May 9, 2019 / by Katrina L / Business, Entrepreneur, Marketing / 0 comments
Building a strategy can help your business reach both short-term and long-term goals you have set. Strategy is based on principles, which help you think, allowing you to concentrate on why your business does certain things, not just what you do and how you do it. Identify your business’ vision in order to set […]
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Tips to Create Shareable Content in 2019
April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]
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Why Google Keyword Rank No Longer Matters
April 2, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO / 1 comment
Google keyword rankings used to be a standard for any SEO strategy. In many cases, your keyword rankings were a primary metric used to judge the performance of your site. Today, your Google keyword ranking is only part of why your traffic fluctuates. Marketers used to have access to a lot more information on the […]
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Marketing Trend: Demographic Segmentation
March 20, 2019 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
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Your Next Pitch: 5 Pitch Deck Slides To Hook Potential Investors [INFOGRAPHIC]
March 8, 2019 / by Katrina L / Business, Entrepreneur, Marketing, Money, sales / 0 comments
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The Good, the Bad and the Ugly. The Best and Worst Ads of Superbowl LIII
February 6, 2019 / by Katrina L / Marketing / 0 comments
Once again, the Super Bowl has ended and has left us reminiscing about everything we liked, and everything we didn’t. This year was a bit of a letdown, with the game being slow to get going, and the ads feeling a little sloth-like as well. That’s not to say, however, that there weren’t bright spots […]
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Super Bowl Ads to Watch For This Year
February 1, 2019 / by Katrina L / Business, Marketing / 0 comments
This weekend is one of the biggest events for television advertising. Now, Super Bowl LIII may not be a game everyone is excited about, but there is always buzz surrounding the ads, especially at upwards of $5 million for a 30-second ad. These are some to watch for. Amazon Amazon will premiere two ads, one […]
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Holiday Season 2018: Online Retail Winners
November 30, 2018 / by Katrina L / Business, Marketing, Money / 0 comments
E-commerce is quickly becoming the primary means of holiday prep for shoppers worldwide. It was reported that more shoppers filled their carts online than in store over Thanksgiving and Black Friday, and that trend is expected to continue. There is a race to be at the top of the e-commerce game right now, and while […]
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SEO & Social Media Blogs to Follow
October 2, 2018 / by Katrina L / Content, Digital Marketing, Entrepreneur, Marketing, SEO, Shareable Content, social media / 0 comments
Blogs are a great resource for insight into the tools and tactics you should be using, be it for standard business practices or for heavily segmented marketing strategies. These are some of the top blogs for SEO, social media marketing and content marketing. Search Engine Round Table This blog goes into the nitty-gritty, super fine […]
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