September 25, 2018 / by Steve Renner / Content, Digital Marketing, Marketing, Mobile Apps, social media / 0 comments
Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future […]
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In the News: Instagram
September 25, 2018 / by Steve Renner / Content, Digital Marketing, Marketing, Mobile Apps, social media / 0 comments
Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future […]
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Engagement Insights For Facebook Business Pages
August 14, 2018 / by Steve Renner / Business, Content, Digital Marketing, Marketing, social media / 2 comments
In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages […]
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Need to Know: eSports is Poised to be a Billion Dollar Industry
July 31, 2018 / by Steve Renner / Business, Digital Technology, Marketing, Technology / 0 comments
The eSports market is growing at an unsubstantiated rate, set to be an industry valued at more than a billion dollars in the next three years (in 2016, eSports was valued by Goldman Sachs at $500 million, and the market is expected to grow by 22% annually). There has been a recent boom in […]
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SEO vs Social Media Marketing
July 25, 2018 / by Steve Renner / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply. Long story short, SEO […]
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Marketing Tips: Keyword Research and Planning For Improved SEO
June 11, 2018 / by Steve Renner / Content, Digital Marketing, Email Marketing, Marketing, SEO / 2 comments
If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]
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How To Make Your Content Shareable
May 3, 2018 / by Steve Renner / Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Anyone that works in marketing knows that shares on a post are a key component of determining its success; shares organically generate attention, increase your reach and create an environment that is open for more likes. In a sort of domino effect, a shared blog or social media post will be shared by one person, […]
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Marketing Trend: Omni-Channel Marketing
April 6, 2018 / by Steve Renner / Business, Digital Marketing, Email Marketing, Marketing, social media / 0 comments
Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible. […]
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Event Profile: SXSW 2018
March 15, 2018 / by Steve Renner / Business, Digital Technology, Entrepreneur, Marketing, Technology / 0 comments
South by Southwest (SXSW) in Austin, Texas has become a cultural mecca for music and film buffs, as well as a place for hosting interactive events that cover a range of topics from everything new in technology, to entertainment and advertising. There is always a huge amount of news coming from this week-long event, so […]
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Business Podcasts to Subscribe to in 2018
March 8, 2018 / by Steve Renner / Business, Content, Digital Marketing, Email Marketing, Entrepreneur, Marketing, Shareable Content, social media / 1 comment
Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]
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Super Bowl LII Ad Reflection
February 7, 2018 / by Steve Renner / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
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