Marketing and PR Fails of 2017

This year was filled with great moments in advertising and PR, from Honda’s “Yearbooks” and the all-new HoneyBaked Ham company’s “KellyBaked Ham” commercial to the Domino’s Pizza wedding registry and BrewDog’s puppy parental leave, there have been a lot of spot-on moments. But all of these hits don’t come without some misses, whether it’s just […]

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Content Marketing Tools to Boost Your Strategy

Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]

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Holiday Ads of 2017

The holidays are right around the corner and the commercials that are airing right now are becoming more festive, heartwarming and gift focused. So far, these are some of the best ads from around the world this holiday season.   Waitrose: “#ChristmasTogether”   John Lewis “Moz the Monster”   Marks and Spencer “Paddington & The […]

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Marketing Tool: Generational Profiling

One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all […]

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