January 3, 2018 / by Katrina L / Business, Content, Digital Technology, Marketing, Technology / 0 comments
As the new year begins and New Year’s resolutions are made, one that many people bring up each year is that of wanting to read more books in the year to come. These are some top picks for books about business, technology, personal growth, leadership and more. Business Rise and Grind by Daymond John The […]
Read more
Super Bowl LII Ad Reflection
February 7, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
Read more
Essential Guide to Instagram for Business
January 31, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]
Read more
Conferences For Entrepreneurs, Marketers & More in 2018
January 9, 2018 / by Katrina L / Business, Digital Marketing, Entrepreneur, Marketing / 0 comments
One of the best ways to learn and get involved in a community built around your work is to attend a conference, summit or keynote. Whether your work is marketing, content creation, entrepreneurship or technology focused, there will be an event that fits your list of needs. Check some of these events out to get […]
Read more
Books to Read in 2018
January 3, 2018 / by Katrina L / Business, Content, Digital Technology, Marketing, Technology / 0 comments
As the new year begins and New Year’s resolutions are made, one that many people bring up each year is that of wanting to read more books in the year to come. These are some top picks for books about business, technology, personal growth, leadership and more. Business Rise and Grind by Daymond John The […]
Read more
Marketing and PR Fails of 2017
December 14, 2017 / by Katrina L / Marketing, PR, social media / 0 comments
This year was filled with great moments in advertising and PR, from Honda’s “Yearbooks” and the all-new HoneyBaked Ham company’s “KellyBaked Ham” commercial to the Domino’s Pizza wedding registry and BrewDog’s puppy parental leave, there have been a lot of spot-on moments. But all of these hits don’t come without some misses, whether it’s just […]
Read more
Content Marketing Tools to Boost Your Strategy
December 12, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]
Read more
Marketing Trends To Expect in 2018
December 8, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments
As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]
Read more
Holiday Ads of 2017
December 4, 2017 / by Katrina L / Digital Marketing, Marketing / 0 comments
The holidays are right around the corner and the commercials that are airing right now are becoming more festive, heartwarming and gift focused. So far, these are some of the best ads from around the world this holiday season. Waitrose: “#ChristmasTogether” John Lewis “Moz the Monster” Marks and Spencer “Paddington & The […]
Read more
Upgrade Your Skills This Black Friday
November 22, 2017 / by Katrina L / Business, Entrepreneur, Marketing, social media, Technology / 2 comments
Upgrade your resume this Black Friday by signing up for a class on Udemy! This Black Friday, the online learning center is offering upwards of 55,000 of its courses for only $10. This deal runs through November 28th, so if you are looking to master a new skill, or even just to further what your […]
Read more
Marketing Tool: Chatbots
November 7, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, Technology / 0 comments
80% of marketers are expected to be using chatbots by 2020. Personalized marketing is becoming an expectation for consumers, and chatbots are another tool to bring personalization to your audience. It is certainly fair to say that not every company will need a chatbot, and that some customers will not utilize or like the option […]
Read more