Marketing | Steve Renner

Essential Guide to Instagram for Business

January 31, 2018 / by Steve Renner / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]

Conferences For Entrepreneurs, Marketers & More in 2018

January 9, 2018 / by Steve Renner / Business, Digital Marketing, Entrepreneur, Marketing / 0 comments

One of the best ways to learn and get involved in a community built around your work is to attend a conference, summit or keynote. Whether your work is marketing, content creation, entrepreneurship or technology focused, there will be an event that fits your list of needs. Check some of these events out to get […]

Books to Read in 2018

January 3, 2018 / by Steve Renner / Business, Content, Digital Technology, Marketing, Technology / 0 comments

As the new year begins and New Year’s resolutions are made, one that many people bring up each year is that of wanting to read more books in the year to come. These are some top picks for books about business, technology, personal growth, leadership and more. Business Rise and Grind by Daymond John The […]

Marketing and PR Fails of 2017

December 14, 2017 / by Steve Renner / Marketing, PR, social media / 0 comments

This year was filled with great moments in advertising and PR, from Honda’s “Yearbooks” and the all-new HoneyBaked Ham company’s “KellyBaked Ham” commercial to the Domino’s Pizza wedding registry and BrewDog’s puppy parental leave, there have been a lot of spot-on moments. But all of these hits don’t come without some misses, whether it’s just […]

Content Marketing Tools to Boost Your Strategy

December 12, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment

Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]

Marketing Trends To Expect in 2018

December 8, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments

As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]

Holiday Ads of 2017

December 4, 2017 / by Steve Renner / Digital Marketing, Marketing / 0 comments

The holidays are right around the corner and the commercials that are airing right now are becoming more festive, heartwarming and gift focused. So far, these are some of the best ads from around the world this holiday season. Waitrose: “#ChristmasTogether” John Lewis “Moz the Monster” Marks and Spencer “Paddington & The […]

Upgrade Your Skills This Black Friday

November 22, 2017 / by Steve Renner / Business, Entrepreneur, Marketing, social media, Technology / 2 comments

Upgrade your resume this Black Friday by signing up for a class on Udemy! This Black Friday, the online learning center is offering upwards of 55,000 of its courses for only $10. This deal runs through November 28th, so if you are looking to master a new skill, or even just to further what your […]

Marketing Tool: Chatbots

November 7, 2017 / by Steve Renner / Digital Marketing, Digital Technology, Marketing, Technology / 0 comments

80% of marketers are expected to be using chatbots by 2020. Personalized marketing is becoming an expectation for consumers, and chatbots are another tool to bring personalization to your audience. It is certainly fair to say that not every company will need a chatbot, and that some customers will not utilize or like the option […]

Marketing Tool: Generational Profiling

November 2, 2017 / by Steve Renner / Digital Marketing, Marketing, social media / 1 comment

One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all […]

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