November 2, 2017 / by Katrina L / Digital Marketing, Marketing, social media / 0 comments
One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all […]
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Marketing Tool: Generational Profiling
November 2, 2017 / by Katrina L / Digital Marketing, Marketing, social media / 0 comments
One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all […]
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Everything You Need to Know About Facebook’s New “Explore Feed”
October 27, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, social media / 1 comment
Facebook just launched a brand new feature, a news feed that pulls content from pages you don’t follow, Events, Groups and more. If you are a Facebook user you may not have noticed the change, as you need to directly access the feed from the navigation bar, but if you are a Facebook marketer you […]
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11 Herbs & Spices: Brands That Embrace Their Personalities on Twitter
October 24, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Earlier this week, Twitter user Edge (@edgette22) noticed something funny about KFC’s Twitter page that made headlines for the brand. The quiet execution of this comical marketing strategy isn’t the first time that a brand has used Twitter to subvert traditional marketing efforts for a more playful strategy. Think back to Wendy’s always sassy Twitter […]
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Is Digital Marketing Destroying Marketing As A Whole?
October 17, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments
Looking into the future of marketing many times forces us to look into the past. What has worked? What hasn’t? Is there something that was executed poorly that could be re-integrated into a more current strategy? But looking at the past faces of marketing might make marketers of today nervous, and for good reason. TechCrunch […]
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Marketing Trend: Personalized Marketing
September 29, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Consumers are not strangers to personalized content. People tend to love when they receive offers and content that really fit them and their needs. Think back to email marketing. As a consumer, you may receive emails that seem to know everything about what you are looking for from any number of stores. This is a […]
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Marketing Trend: Data Driven Content
September 25, 2017 / by Katrina L / Digital Marketing, Marketing, SEO, Shareable Content, social media, Technology / 0 comments
Looking to make your marketing efforts a little more streamlined? Or just trying to create content that is easy to scale, right for your audience and optimized for search purposes? Data-driven content is the way to go. The biggest hurdle for most marketers is leaving the creative brain behind and getting into a quantitative mindset […]
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Marketing Trend: Expiring Content
September 19, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, social media / 0 comments
Have you ever opened an email telling you that there is a “limited time only” sale, then went on to click that ad to shop even if you haven’t purchased anything from that store in years? Placing a hard and fast deadline on a sale or promotion is nothing new in marketing and sales, but […]
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Marketing Trend: Interactive Content
September 5, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Content marketing is the bread and butter of any marketing strategy today, but with a huge influx of content, audiences are getting overwhelmed, with the average adult coming to an average of about 8 hours of screen time a day. For successful content marketing you must break through the clutter of too much content so […]
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Marketing Trend: User Generated Content
August 18, 2017 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment
What is User Generated Content? User generated content or UGC is when a brand uses content created by their community as an endorsement. UGC has been shown to increase customer loyalty and engagement as well as prove brands to be genuine. Think of UGC as a new branch of influencer marketing; users can post about […]
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11 Instagram Accounts To Follow For Post Inspiration
August 1, 2017 / by Katrina L / Business, Digital Marketing, Marketing, Mobile Apps, Shareable Content, social media / 0 comments
GoPro The activity-ready camera brand’s page is as versatile as their cameras. From skydiving, to scuba diving, and surfing to snowboarding, GoPro’s showstopping photos and videos take you into another world where any adventure is possible. Nike The iconic athletic brand takes their “Just Do It” slogan to heart, showcasing photos and videos that prove […]
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