Marketing | Steve Renner

Marketing Trend: Expiring Content

September 19, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, social media / 0 comments

Have you ever opened an email telling you that there is a “limited time only” sale, then went on to click that ad to shop even if you haven’t purchased anything from that store in years? Placing a hard and fast deadline on a sale or promotion is nothing new in marketing and sales, but […]

Marketing Trend: Interactive Content

September 5, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Content marketing is the bread and butter of any marketing strategy today, but with a huge influx of content, audiences are getting overwhelmed, with the average adult coming to an average of about 8 hours of screen time a day. For successful content marketing you must break through the clutter of too much content so […]

Marketing Trend: User Generated Content

August 18, 2017 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment

What is User Generated Content? User generated content or UGC is when a brand uses content created by their community as an endorsement. UGC has been shown to increase customer loyalty and engagement as well as prove brands to be genuine. Think of UGC as a new branch of influencer marketing; users can post about […]

11 Instagram Accounts To Follow For Post Inspiration

August 1, 2017 / by Katrina L / Business, Digital Marketing, Marketing, Mobile Apps, Shareable Content, social media / 0 comments

GoPro The activity-ready camera brand’s page is as versatile as their cameras. From skydiving, to scuba diving, and surfing to snowboarding, GoPro’s showstopping photos and videos take you into another world where any adventure is possible. Nike The iconic athletic brand takes their “Just Do It” slogan to heart, showcasing photos and videos that prove […]

Why Email Marketing Shouldn’t Be Forgotten

July 11, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 2 comments

Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing […]

Video for Social Media

June 23, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media, Uncategorized / 0 comments

Video is heralded as one of the top types of content you can post on social media. Video, when done right, increases engagement, reach and has a higher chance of going viral because of that. Video can say more than a single image or text post, so it’s no wonder that it is becoming more […]

TED Talks: The Best of TED for Business, Tech, Marketing and More

June 19, 2017 / by Katrina L / Business, Digital Technology, Entrepreneur, Marketing, social media, Technology / 0 comments

Simon Sinek: How Great Leaders Inspire Action “People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.” Elizabeth Gilbert: Your Elusive Creative Genius “I think it’s better if we encourage our great creative minds to live.” Richard […]

The Best Conferences to Attend in 2017: Tech, Marketing and Business

May 15, 2017 / by Katrina L / Business, Entrepreneur, Marketing, Technology / 0 comments

TechCrunch Disrupt NYC May 15th to 18th Ideal for startups, TechCrunch Disrupt is for innovators, investors, tech fans and everyone in between, unveiling the latest in technology and key industry innovations. The Startup Battlefield puts early stage startups together to compete for the Disrupt Cup, cash prizes and the attention of investors. World Business Forum […]

5 Rules of Social Media

May 9, 2017 / by Katrina L / Business, Digital Marketing, Marketing, Shareable Content, social media / 2 comments

Every marketer has their own set of rules they live by for managing their social media presence. Maintaining strong and relevant social media can be difficult, but keeping these rules in mind as you move forward and develop your social strategy will ensure that you continue to grow your audience and influence. 1. Create Meaningful […]

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