July 11, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 2 comments
Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing […]
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Marketing Trend: Data Driven Content
September 25, 2017 / by Katrina L / Digital Marketing, Marketing, SEO, Shareable Content, social media, Technology / 0 comments
Looking to make your marketing efforts a little more streamlined? Or just trying to create content that is easy to scale, right for your audience and optimized for search purposes? Data-driven content is the way to go. The biggest hurdle for most marketers is leaving the creative brain behind and getting into a quantitative mindset […]
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Marketing Trend: Expiring Content
September 19, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, social media / 0 comments
Have you ever opened an email telling you that there is a “limited time only” sale, then went on to click that ad to shop even if you haven’t purchased anything from that store in years? Placing a hard and fast deadline on a sale or promotion is nothing new in marketing and sales, but […]
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Marketing Trend: Interactive Content
September 5, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Content marketing is the bread and butter of any marketing strategy today, but with a huge influx of content, audiences are getting overwhelmed, with the average adult coming to an average of about 8 hours of screen time a day. For successful content marketing you must break through the clutter of too much content so […]
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Marketing Trend: User Generated Content
August 18, 2017 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment
What is User Generated Content? User generated content or UGC is when a brand uses content created by their community as an endorsement. UGC has been shown to increase customer loyalty and engagement as well as prove brands to be genuine. Think of UGC as a new branch of influencer marketing; users can post about […]
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11 Instagram Accounts To Follow For Post Inspiration
August 1, 2017 / by Katrina L / Business, Digital Marketing, Marketing, Mobile Apps, Shareable Content, social media / 0 comments
GoPro The activity-ready camera brand’s page is as versatile as their cameras. From skydiving, to scuba diving, and surfing to snowboarding, GoPro’s showstopping photos and videos take you into another world where any adventure is possible. Nike The iconic athletic brand takes their “Just Do It” slogan to heart, showcasing photos and videos that prove […]
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Why Email Marketing Shouldn’t Be Forgotten
July 11, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 2 comments
Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing […]
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Video for Social Media
June 23, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media, Uncategorized / 0 comments
Video is heralded as one of the top types of content you can post on social media. Video, when done right, increases engagement, reach and has a higher chance of going viral because of that. Video can say more than a single image or text post, so it’s no wonder that it is becoming more […]
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TED Talks: The Best of TED for Business, Tech, Marketing and More
June 19, 2017 / by Katrina L / Business, Digital Technology, Entrepreneur, Marketing, social media, Technology / 0 comments
Simon Sinek: How Great Leaders Inspire Action “People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.” Elizabeth Gilbert: Your Elusive Creative Genius “I think it’s better if we encourage our great creative minds to live.” Richard […]
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The Best Conferences to Attend in 2017: Tech, Marketing and Business
May 15, 2017 / by Katrina L / Business, Entrepreneur, Marketing, Technology / 0 comments
TechCrunch Disrupt NYC May 15th to 18th Ideal for startups, TechCrunch Disrupt is for innovators, investors, tech fans and everyone in between, unveiling the latest in technology and key industry innovations. The Startup Battlefield puts early stage startups together to compete for the Disrupt Cup, cash prizes and the attention of investors. World Business Forum […]
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5 Rules of Social Media
May 9, 2017 / by Katrina L / Business, Digital Marketing, Marketing, Shareable Content, social media / 2 comments
Every marketer has their own set of rules they live by for managing their social media presence. Maintaining strong and relevant social media can be difficult, but keeping these rules in mind as you move forward and develop your social strategy will ensure that you continue to grow your audience and influence. 1. Create Meaningful […]
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