November 30, 2017 / by Katrina L / Business, Digital Marketing, Money, PR / 1 comment
Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]
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Turn Your Home Into a SmartHome. Without Breaking the Bank
February 21, 2018 / by Katrina L / Digital Technology, Money, Technology / 0 comments
Turning your home into a smart home is a fun but daunting task. Many of the concerns people have when starting their smart home journey stem from how expensive it is to outfit or retrofit your home for everything from automation to voice control. But starting to venture into the land of Alexa and scheduled […]
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Super Bowl LII Ad Reflection
February 7, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
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Bitcoin, Ethereum and More. An Introduction to Cryptocurrency
January 23, 2018 / by Katrina L / Business, Digital Technology, Money, Technology / 0 comments
In 2008 a new currency was revealed to the world. Satoshi Nakamoto published a research paper that outlined a design for a digital currency called Bitcoin. The revelation solved one of the internet’s biggest questions, how to create digital money. Recently you may have seen that Bitcoin values are rising and falling at amazing rates, […]
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5 Rebranding Fails
November 30, 2017 / by Katrina L / Business, Digital Marketing, Money, PR / 1 comment
Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]
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Black Friday 2017 Predictions
October 20, 2017 / by Katrina L / Business, Money, Uncategorized / 0 comments
With only a few weeks until Thanksgiving on November 23rd, savvy shoppers are ramping up to this year’s Black Friday deals and sales. Black Friday and Cyber Monday have become some of the biggest shopping days of the year, and sales keep getting bigger and bigger. In the past, sales have started on Thanksgiving and […]
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6 Popular Peer To Peer Money Exchange Services
July 26, 2017 / by Lidia D / Business, Mobile Apps, Money, Technology / 1 comment
In this day and age having cash on hand is a rarity. Almost all payments are done electronically through credit cards, bank transfers and now peer to peer transfers. Peer to peer transfers have made waves over the last few years, and these are some of the most popular apps! Venmo: This mix of social […]
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MONEY MISTAKES TO AVOID PART 2
June 15, 2017 / by Lidia D / Money, Uncategorized / 0 comments
Like we mentioned in part one, learning now to navigate the pitfalls of money management can be difficult. Here is the second part of money mistakes to avoid to secure your financial future! EMERGENCY FUND. According to CNN Money, 60% of Americans don’t have enough in savings to cover a surprise bill of $500 to […]
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