In the continuing Series on the Top 10 Internet Marketing Strategy Essentials today’s topic is Traffic Generation Strategy. Traffic is the life-blood of any web site. Without Traffic you have no business. It’s the old Billboard -In-The-Desert theory. You can have the best Billboard (Advertising) in the world, but if it’s out in the desert, no one is going to see it. You need to have your Advertising in a high traffic place, where the people are going to see it.
Traffic Generation Strategy
There are 3 main ways to get Traffic to your web site:
- SEO – Search Engine Optimization
Arguably the best way to generate traffic, SEO is complex and time consuming, but has Big Results.
- Affiliate Traffic – Using partners to drive traffic for you, in return for a commission on sales of your
products or services.
- Advertising – Simply buy traffic. This is the fastest, easiest way to get traffic to your site. You can buy
all the traffic you want from search engines and other traffic sources.
Another great source of traffic is Social Media. Since there are so many people using social media sites on a daily basis,
Social Media Marketing, is emerging as one of the best ways to generate traffic. Get people talking about your product, service, or brand. Or for the best of all worlds, advertise on Social Media sites.
Search Marketing is a fast, easy way to generate traffic to your web site. You place Text Ads, Banner Ads on the top search engines, and you are virtually guaranteed to attract customers.
Email Marketing is still King! Interacting with your customers can give you a distinct advantage over the competition. Capturing email addresses of your customers can give you a way to communicate and market to your customers in the future.
Having a good customer list can be invaluable to any online business.
Mobile Marketing is the future of Online Advertising. You need to be where the customers are, and they are always in reach of their Mobile Devices. Smart Phones, Tablets, Lap Tops now dominate the market.
Blogging / Article Marketing / Content Marketing is a way to get the word out about your Product Services and Brand. This is also a great way to create quality Incoming Links (a major component of SEO).