Traffic Generation Strategy

In the continuing Series on the Top 10 Internet Marketing Strategy Essentials today’s topic is Traffic Generation Strategy. Traffic is the life-blood of any web site. Without Traffic you have no business. It’s the old Billboard -In-The-Desert theory. You can have the best Billboard (Advertising) in the world, but if it’s out in the desert, no one is going to see it. You need to have your Advertising in a high traffic place, where the people are going to see it.

Traffic Strategy

Traffic Generation Strategy

 There are 3 main ways to get Traffic to your web site:

  • SEO – Search Engine Optimization
    Arguably the best way to generate traffic, SEO is complex and time consuming, but has Big Results.
  • Affiliate Traffic – Using partners to drive traffic for you, in return for a commission on sales of your
    products or services.
  • Advertising – Simply buy traffic. This is the fastest, easiest way to get traffic to your site. You can buy
    all the traffic you want from search engines and other traffic sources.

Another great source of traffic is Social Media. Since there are so many people using social media sites on a daily basis,
Social Media Marketing, is emerging as one of the best ways to generate traffic. Get people talking about your product, service, or brand. Or for the best of all worlds, advertise on Social Media sites.

Search Marketing is a fast, easy way to generate traffic to your web site. You place Text Ads, Banner Ads on the top search engines, and you are virtually guaranteed to attract customers.

Email Marketing is still King! Interacting with your customers can give  you a distinct advantage over the competition. Capturing email addresses of your customers can give you a way to communicate and market to your customers in the future.
Having a good customer list can be invaluable to any online business.

Mobile Marketing is the future of Online Advertising. You need to be where the customers are, and they are always in reach of their Mobile Devices. Smart Phones, Tablets, Lap Tops now dominate the market.

Blogging / Article Marketing / Content Marketing is a way to get the word out about your Product Services and Brand. This is also a great way to create quality Incoming Links (a major component of SEO).

Optimize WordPress Blog

One of my favorite BLoggers, “Yoast”  recently gave a presentation at WordCamp NL (Netherlands), and that presentation was fully recorded. In the presentation he gives his tips on how to Optimize your WordPress Blog.

Yoast is one of the smartest WordPress guys I know, so be sure to check out what he has to say here, there are some valuable Golden Nuggets of information. Great ideas on Analytics, Automation, RSS, Commenting and Plugins.

iNetGlobal Marketing Campaign

iNetGlobal will launched a new Marketing Campaign this month which will include Billboards, Magazines, Radio and TV Spots to promote  iNetGlobal and the V-Local Business Directory.

http://www.steverenner.com/images/inetglobal-billboard.jpg

iNetGlobal Marketing Campaign

The advertising campaign will kick off in 4 major markets Los Angles, New York, Minneapolis, Toronto. We will then be rolling it out in major markets all across the US and Canada.

iNetGlobal provides Internet Services For Business!

Sergey Brin Google Interview

Sergey Brin showed up at the recent Web 2.0 Summit and recorder this 18 minute video interview with John Battelle,  available on YouTube and at www.steverenner.com

Sergey Brin Video Interview with John Battelle

Talks about Google / Twitter Deal – says he’s “Excited to see an entrepreneur go out and be successful, as with Biz Stone, 1st  on Blogger and now even more with Twitter.”

Google has an “Alumni Community” which makes it easy to form deals and partnerships.

Denys Google tried to buy Twitter.

Economy of attention. It’s not all in the search box. Starting out Google was working on CPM low end of the monitazition, and spent years developing adwords.It’s hard to predict where the future value / successes may lie.

The internet as an advertising medium is very efficient / compared to traditional media.Ad rates on the Internet are going to go up.

Google is entering Mobile, Advertising, Social, Book Search, and can they compete effectively.

Gooogler creates Products / Services out of need example: Gmail, Android. Is there potential Google Mobile hardware in the future? Possible, but Google does work closely with the manufacturers.“G1, we worked very closely with HTC on the design.” He added, “you can’t create software completely divorced from how the hardware is designed.”

On Bing, do you use Bing, “Yes I use all thge search engines out there”.

Bing reminds us that Search is a competetive market, there is a lot of cool stuf, that has carried over from MSM LIve.

It too bad that Yahoo wants to get out of search, “I do think Yahoo had a number of interesting innovations there and I wish they would continue to innovate in search.”

“The world is evolving, and people consume information in different ways.”

Uses Chrome for Mac. Pre Beta stage, but is usable now.

Digitizing the worlds books, he is surprised at all the controversy over this, “I’m optimistic that we will be successful and that we can provide access to 10′s of millions of books”.

Local Business Directory Bails Out

A while back we reported on a Local Business Directory promoted by some Corporate Traders masquerading as Internet Guys. In my report Local AdLink In Trouble I outlined the problems they were having.

Well it didn’t take long for them to completely fold their tents and run, leaving their sales reps holding the proverbial bag. With out a word from their illustrious leader McNulty, the company has been sold out to a Nutritional Company – Zurvita.

zurvita

Without fanfare, the new company, Zurvita announced they were taking over on October 15,th. Former owner and CEO McNulty and his crew have a history of successfully developing web properties and selling them for big bucks. This appears to have been their concept all along.

The new owners Mark Jarvis of Zurvita plan to take the Localadlink reps on a mission “That honors and glorifies God”.  Business owners who advertise there may also receive an added benefit from the Religious aspects.

Jarvis promises that “During the time that we transition from the old systems to the new technology platform, sales reps compensation will remain the same, with one major exception…” You will actually get paid, and your checks will Not Bounce! This is good news for all the sales reps that have been basically been shafted by McNulty and company.

Another exciting day in the Internet MarketingOnline Advertising world!

Watch for exciting news on our own Business DirectoryV-Local.

YouTube Call To Action Overlays

youtube

YouTube introduces Call To Action Overlays. This is an important addition to its suite of advertising products, and it has the potential to have a huge impact for marketers, politicians, brands, and charities alike.

call-to-action-overlay

The official name is the Call-To-Action Overlay, and it’s about as straightforward as it gets: it’s a semi-transparent pop-up that links viewers to any website you choose. For example, you could place an overlay on a product video inviting users to visit the corresponding site to get more information and even purchase it. Cool!

Now your YouTube video viewers will not have to Type In a URL manually to get to your site, they can simply click the link. This is a significant milestone in Video Marketing, and a major advancement for marketers to get the word out on YouTube

I expect to see the other video sharing sites to follow suit.

Your Own Online Advertising Business

I ran across an interesting article written by a person simply calling themselves Bob. It was posted on a Hosting Review site, obviously a “Ghost Written” article placed as “Link Bait”. But it got me thinking about the concept of starting Your Own Online Advertising Business.

online-advertising

Start Your Own Online Advertising Business

Now it really would sound easy, but when you think of all the things you have to know and all the things you will have to do to make this happen, it can be intimidating.

One solution is to be an Affiliate with an existing company like www.inetglobal.com who provides a Turk Key Internet Solution for Individuals and Small Business.

Any here is the article, I think you will enjoy it:

The achievement or failure of your Internet marketing business depends in principal on the Internet users. If they are interested on the products and services that you are offering for sale, absolutely you can expect hundreds to thousands of dollars in revenues from your online business. Alternatively, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

As an Internet marketer, you do not want the following situation to happen to your Internet marketing job. To be the “exception to the rule”, you must interest more web visitors to your site and turn them into long-term clients and create a loyal clientele base. Once you have satisfied such requirements, expect that there is something in return—positive returns, to be specific.

How will you say to Internet users that you need them to keep your online business alive? Actually, you need not to tell them straight to the point that you badly need them. All you need is a bright mind and some online advertising to get them without making them understand that you badly need them.

There is a range of online advertising methods on the Internet and each method has their product that works better on specific industries. There are huge numbers of individuals and companies operating online who wants to advertise what they have to offer, and there are also huge numbers of those and companies on the Internet who are willing to provide some advertising spaces. However, considering that the online advertising market is quite big, it will be inefficient for the advertisers as well as the providers of these online advertising spaces to personally meet and talk about the terms of conditions of advertising.

The individual or company who wish to advertise will surely contact an online-based advertising company that are willing to provide the space that the advertiser needs as well as distribute their advertisements to different venues on the Internet at the same time.

The more benefits are now towards the online advertising firm. And you are taking into account an online advertising business.

But before you go, there are several things you need to consider first.

Start to gather a collection of websites or online companies that are willing to place advertisements on their sites. Select sites that are getting high web traffic every month. Once you have gathered advertising site venues, you may now start soliciting advertising clients. These advertisers will pay a certain amount of money that will commensurate with the exposure of their products or services on your advertising site venues. For instance, if you have contracted with 20 websites that are receiving an average of 200,000 web visitors every month, you can sell as much as 2,000,000 advertising exposures every month on each advertiser. In case that you have negotiated around 20 advertising venues on each website, you can sell an equivalent of 20 advertising clients with 2,000,000 advertising exposures every month. If an advertiser only pays for 1,000,000 advertising exposures, you can still sell the remaining 1,000,000 advertising exposures for a total of 11 advertising clients.

Now, what are the types of online advertising that you can offer? Here are some of the offerings that you can sell to individuals or companies who wish to advertise their products or services on the Internet.

• Banner ads- these ads are as a rule graphic ads that are usually viewed on high-traffic sites and includes a hyperlink back to the advertiser’s own site. These are priced according to the number of ads shown. For example, banner ads can be sold in lots of 250,000 impressions each.
• Sponsorship ads- these ads are usually bigger than banner ads, which sometimes include considerable amount of text. These are as a rule placed on high-traffic areas such as ezines or online newsletters. It is priced according to the quantity of readers of the newsletter or publication in which the advertisement is placed.
• Pay per click (PPC) ads- these ads are priced according to the number of clicks generated via site visitors, These are commonly text ads, though there are PPC ads that are pictorial-based.

Starting your own online advertising business is one more opportunity of earning more money on the Internet marketing industry.

Like I sai, sounds easy in theory, but in the real world it would be next to impossible for the average person to do this on their own. One thing is true, there is a whole ton of money to be made in the Internet Service business, particularly Online Advertising.

So if you are interested in getting invloved in the  Internet Service industry you should really take a serious look at iNetGlobal .

Internet Marketing Strategy

My “Internet Marketing Strategy“. As an Internet Marketer, I have been relatively successful. Over the years I have grossed Multi-Millions of dollars in Sales. Now I don’t say this to brag or to make myself feel good, but to illustrate a point, and here it is…

I have been publishing this blog for several years now, and attract around 1,000 unique visitors a day. Not bad. The title to my blog is “Steve Renner Internet Marketing Strategy – Services”. I chose this title for 2 reasons:

  1. It Brands Me “Steve Renner” as an Internet Marketer, and by providing
    good content, I have established myself as an authority in this industry,
    and a trusted source for Internet Marketing information.
  2. It’s what I do, provide Internet Marketing Strategy, and my company is an Internet Service Provider, providing real Internet Marketing Services
    • Web Hosting
    • Autoresponder Service
    • Blog Services
    • Linking Services
    • Shopping Cart Service
    • Affiliate Program Service
    • Online Training Service
    • Online Payment Service
    • Debit Card Service
    • Directory Service
    • Local Search Directory
    • Search Engine
    • Online Advertising

The point is that I have been stuck on Page 3 of Google for the keyword search term, Internet Marketing Strategy, for the longest time.

Then it hit me like a bolt of lightning today, I really want to rank for the term “Internet Marketing Strategy” and I don’t necessarily care about ranking for the Term “Steve Renner”.

So why is my Title “Steve Renner Internet Marketing Strategy – Services”?

It’s one of those “Ah-Ha” moments. So I immediately changed the title of my site to:
“Internet Marketing Strategy – Internet Marketing Services | Steve Renner”.

People are more interested in good information about Internet Marketing Strategy or Internet Marketing Service not about Steve Renner.

I have already seen a change in my Search Engine Listings, Now with some further SEO and Linking Strategies, I should see a jump in my rankings. Look out for Page 1 of Google for the keyword search terms:

Internet Marketing Strategy – Internet Marketing Service

How Google Ad Auction Works

Here is a cool video with Hal Varion Google Chief Economist that gives you a detailed inside look at how Google ranks your Adwords ads. This is killer stuff that can help if you run Pay Per Click (PPC) Campaigns.

Google Ad Auction

Essentially there are 3 parties involved in an Adwords campaign.

  • Advertisers – Wants to show relevant ads that users will click on.
  • Users – Wants to see relevant ads based on what they’re searching for.
  • Google – Wants to create a good experience for the Users and the Advertisers so they will come back and use the service in the future.

The goal is to accommodate the interests of these 3 parties.

Watch this video to get the Inside details on Google criterion for Ranking ads and giving them placement in their search results. This is Excellent Stuff!

Top 5 Reasons For Business Blogging

Blogging For Business is a way to interact with your customers, engage, and attract new customers, while providing valuable information about your business, and new content for search engine rankings.

business-bloggingA lot has changed since this Business Week article from May 2005. While many of the details of the original story are out of date, one thing for sure is,  the concept of Business Blogging is here to stay.

So should your Business be Blogging?

YES! Whatever product or services your business provides you should be blogging now. But sadly, most businesses are still not taking advantage of this simple, easy and inexpensive way to promote your business.

According to research by  SocialText only 61 (12.2%) of the Fortune 500 are blogging as of 04/17/09. This is a dismal figure, and it just shows that many businesses are still in the Stone Age when it comes to Internet Marketing.

Top 5 Reasons Your Business Should Be Blogging:

  1. Create Authority – Show your business as an authority
    in your chosen field. Let your readers know you are the
    expert and a trusted source of information in your field.
  2. Engage Customers – Blogs provide a way for customers
    to interact with you by commenting. Reply to comments,
    and engage your customers. They can also subscribe to
    your RSS Feed or Mailing List.
  3. Attract Search Engines – Blogs allow you to add Keyword
    Rich content to your web site, which will attract customers
    and prospects to your web site from the search engines.
  4. Brand Your Business – Blogs allow you an opportunity to
    Brand your business. You can present your business in a
    more personal way to your customers and prospects, and
    give them a look into your business in a way static web sites
    never could.
  5. Content Is King – Adding fresh new content to your site on
    a regular basis will keep a constant flow of new customers
    coming to your site and a reason for your existing customers
    to come back.

“But I don’t have time to Blog” – Your business can’t afford not to blog!
make the time, you may already publish a newsletter, press releases, or some other promotional materials already. Simple “Re-Purpose” this content and put in in your blog. Grab other related industry articles that apply to your business and publish them to your blog. There are many free resources for these articles that the authors make freely available for anyone to use.

Whatever you do just get it started. Don’t wait for someday which may never come, Do It NOW!

To get more indepth information about blogging and my upcoming Blogging Seminar go to >> MIT Workshop