5 Rebranding Fails

Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]

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Building a Personal Brand

A personal brand is similar to a brand for your business, but building a personal brand has different benefits, strategies and reasoning. If you are looking to build your personal brand, these tips can help you to remain authentic to the image you are creating for yourself. A personal brand doesn’t even need to be […]

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Social Media For Business

The future of business may lie in social media, but why should a business spend time growing their profiles on these sites? These are just some of the answers… 1. INCREASED RECOGNITION Visibility is everything. Any chance to publicize content is valuable and worth exploring. Social media is just that, another outlet for your brand […]

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Defining Influencer Marketing

Everyone that has any experience in marketing has heard that one of the key techniques to gaining good press and becoming an authority in any vertical is gaining influencer support through influencer marketing. But what is influencer marketing and how can you use it to get the full benefits it can offer? WHAT IS INFLUENCER […]

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Steve Renner Talks Rebranding

Join Steve Renner as he discusses trends in marketing, technology and business. This episode focuses on creating an effective brand through rebranding. Steve Renner has been involved in Internet Marketing since the ‘first days’ of the Internet. Technology has changed a great deal since he started, but Steve continues to be at the technological forefront. […]

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