November 30, 2017 / by Katrina L / Business, Digital Marketing, Money, PR / 1 comment
Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]
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Marketing and PR Fails of 2017
December 14, 2017 / by Katrina L / Marketing, PR, social media / 0 comments
This year was filled with great moments in advertising and PR, from Honda’s “Yearbooks” and the all-new HoneyBaked Ham company’s “KellyBaked Ham” commercial to the Domino’s Pizza wedding registry and BrewDog’s puppy parental leave, there have been a lot of spot-on moments. But all of these hits don’t come without some misses, whether it’s just […]
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5 Rebranding Fails
November 30, 2017 / by Katrina L / Business, Digital Marketing, Money, PR / 1 comment
Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]
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Building a Personal Brand
June 6, 2017 / by Katrina L / Business, Entrepreneur, PR, social media / 0 comments
A personal brand is similar to a brand for your business, but building a personal brand has different benefits, strategies and reasoning. If you are looking to build your personal brand, these tips can help you to remain authentic to the image you are creating for yourself. A personal brand doesn’t even need to be […]
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Social Media For Business
March 28, 2017 / by Lidia D / Business, Digital Marketing, Email Marketing, Marketing, PR, Shareable Content, social media / 1 comment
The future of business may lie in social media, but why should a business spend time growing their profiles on these sites? These are just some of the answers… 1. INCREASED RECOGNITION Visibility is everything. Any chance to publicize content is valuable and worth exploring. Social media is just that, another outlet for your brand […]
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Defining Influencer Marketing
February 20, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, PR, Shareable Content, social media / 3 comments
Everyone that has any experience in marketing has heard that one of the key techniques to gaining good press and becoming an authority in any vertical is gaining influencer support through influencer marketing. But what is influencer marketing and how can you use it to get the full benefits it can offer? WHAT IS INFLUENCER […]
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Steve Renner Talks Rebranding
February 13, 2017 / by Lidia D / Digital Marketing, Digital Technology, Email Marketing, Marketing, Mobile Apps, PR, Shareable Content, social media, Uncategorized / 0 comments
Join Steve Renner as he discusses trends in marketing, technology and business. This episode focuses on creating an effective brand through rebranding. Steve Renner has been involved in Internet Marketing since the ‘first days’ of the Internet. Technology has changed a great deal since he started, but Steve continues to be at the technological forefront. […]
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PR Tips for 2017
January 18, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, PR, Shareable Content, Uncategorized / 0 comments
How important to your business or personal image is public relations? In the digitally focused world we live in, PR and and reputation management are more important than ever when it comes to growing your business and staying relevant to your audience. These are some insider tips on how to both improve upon and understand […]
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