Sergey Brin showed up at the recent Web 2.0 Summit and recorder this 18 minute video interview with John Battelle,  available on YouTube and at www.steverenner.com

Sergey Brin Video Interview with John Battelle

Talks about Google / Twitter Deal – says he’s “Excited to see an entrepreneur go out and be successful, as with Biz Stone, 1st  on Blogger and now even more with Twitter.”

Google has an “Alumni Community” which makes it easy to form deals and partnerships.

Denys Google tried to buy Twitter.

Economy of attention. It’s not all in the search box. Starting out Google was working on CPM low end of the monitazition, and spent years developing adwords.It’s hard to predict where the future value / successes may lie.

The internet as an advertising medium is very efficient / compared to traditional media.Ad rates on the Internet are going to go up.

Google is entering Mobile, Advertising, Social, Book Search, and can they compete effectively.

Gooogler creates Products / Services out of need example: Gmail, Android. Is there potential Google Mobile hardware in the future? Possible, but Google does work closely with the manufacturers.“G1, we worked very closely with HTC on the design.” He added, “you can’t create software completely divorced from how the hardware is designed.”

On Bing, do you use Bing, “Yes I use all thge search engines out there”.

Bing reminds us that Search is a competetive market, there is a lot of cool stuf, that has carried over from MSM LIve.

It too bad that Yahoo wants to get out of search, “I do think Yahoo had a number of interesting innovations there and I wish they would continue to innovate in search.”

“The world is evolving, and people consume information in different ways.”

Uses Chrome for Mac. Pre Beta stage, but is usable now.

Digitizing the worlds books, he is surprised at all the controversy over this, “I’m optimistic that we will be successful and that we can provide access to 10′s of millions of books”.