February 13, 2017 / by Lidia D / Digital Marketing, Digital Technology, Email Marketing, Marketing, Mobile Apps, PR, Shareable Content, social media, Uncategorized / 0 comments
Join Steve Renner as he discusses trends in marketing, technology and business. This episode focuses on creating an effective brand through rebranding. Steve Renner has been involved in Internet Marketing since the ‘first days’ of the Internet. Technology has changed a great deal since he started, but Steve continues to be at the technological forefront. […]
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Defining Influencer Marketing
February 20, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, PR, Shareable Content, social media / 3 comments
Everyone that has any experience in marketing has heard that one of the key techniques to gaining good press and becoming an authority in any vertical is gaining influencer support through influencer marketing. But what is influencer marketing and how can you use it to get the full benefits it can offer? WHAT IS INFLUENCER […]
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Steve Renner Talks Rebranding
February 13, 2017 / by Lidia D / Digital Marketing, Digital Technology, Email Marketing, Marketing, Mobile Apps, PR, Shareable Content, social media, Uncategorized / 0 comments
Join Steve Renner as he discusses trends in marketing, technology and business. This episode focuses on creating an effective brand through rebranding. Steve Renner has been involved in Internet Marketing since the ‘first days’ of the Internet. Technology has changed a great deal since he started, but Steve continues to be at the technological forefront. […]
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Great Super Bowl Ads of the Past (And What We Can Expect To See This Year)
February 2, 2017 / by Katrina L / Marketing, Shareable Content, Technology / 0 comments
For Americans the Super Bowl means many things. Football, food, parties, and to many in marketing: the release of commercials. Super Bowl ads are one of the top spending categories for many businesses, and this year is topping the charts with one 30-second commercial costing $5 million USD. So before the big game on Sunday, […]
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PR Tips for 2017
January 18, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, PR, Shareable Content, Uncategorized / 0 comments
How important to your business or personal image is public relations? In the digitally focused world we live in, PR and and reputation management are more important than ever when it comes to growing your business and staying relevant to your audience. These are some insider tips on how to both improve upon and understand […]
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Marketing Trends To Notice In 2017
January 11, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Every year it is important to take an inventory of your marketing strategy and see what you can be doing more of, doing better at, or even try out some new trends that may surprise you. This list is a compilation of strategies that may be familiar and some that may be new additions to […]
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Why Your Brand Might Want to “Break-up” with the Dot-Com
November 29, 2016 / by Steve Renner / Digital Technology, Shareable Content / 1 comment
Since 1999, countless companies have snapped up some of the best domain names with the usual suspects dot-com (.com) and dot-net (.net). This has forced some business to scramble for a consolation web address, which might look like a reasonable solution on paper but winds up being long, unwieldy, difficult to say or spell, and impossible to […]
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Top Tech New Stories You Missed Last Week
November 27, 2016 / by Steve Renner / Shareable Content
Happy Cyber Monday to you all, undoubtedly the most sanctified and unanimously-loved day of them all. It was one of the busiest week of digital news, but there’s plenty a discerning reader like you needs to keep abreast of. Apple decided to do Black Friday Last year it didn’t, this year it did. The mysterious […]
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Useful Insights about How People View Websites and Mobile
November 25, 2016 / by Steve Renner / Marketing, Shareable Content / 0 comments
Do you know what the first thing a user is drawn to on any given website? How about what the first thing a user will click on or skip over? Who doesn’t love a good eye-tracking study? With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat […]
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Best Instagram Tools for Professional Marketers
November 23, 2016 / by Steve Renner / Digital Marketing, Digital Technology, Marketing, Shareable Content, social media
With over 500 million monthly active users, Instagram is one of the most powerful social media platforms today. Thanks to its popularity, you can find many available tools to improve your marketing strategy on the highly rated social platform. Here is a list of my favorite Instagram tools to help you assess your current approach, […]
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How to Successfully Prepare for a Business Trip
November 19, 2016 / by Steve Renner / Shareable Content
Traveling to in-person meetings is a great way to build relationships and inspire big ideas for your client. But, they can be intimidating—especially if it’s your first one. So how can you ensure you are properly prepared and ready to take on your first big trip? I recently went on a long-distance business trip and […]
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