September 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Mobile Apps, social media / 0 comments
Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future […]
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Tips to Create Shareable Content in 2019
April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]
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Looking Back: 30 Years of the World Wide Web
March 12, 2019 / by Katrina L / Digital Technology, social media, Technology / 0 comments
Today marks the thirtieth anniversary of the birth of the World Wide Web. 30 years ago, Tim Berners-Lee submitted his proposal titled “Information Management” to CERN, a European physics lab. The proposal asks the reader how scientists would manage increasingly large projects in the future. The proposal outlines the answer to that question. Which is […]
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UPDATE: Google Products That Didn’t Make The Cut
December 7, 2018 / by Katrina L / Business, Digital Technology, Mobile Apps, social media, Technology / 0 comments
Google recently shuttered Google+ after a data breach, and we covered other products that the search giant has closed down over the years. But those weren’t all the losses. In fact, just yesterday, Google announced that its messaging app Allo, will close down in March of 2019. Users will be able to export conversation data, […]
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Goodbye, Google+…This, and Other Google Products That Didn’t Make The Cut
October 11, 2018 / by Katrina L / Business, Digital Technology, social media, Technology / 1 comment
Google Pixel, Gmail, Android, Maps. These are all products that Google has put out that are incredibly popular, but not all of Google’s products are winners like these. Google+, the long ill-fated social network that was created to be the next Facebook or LinkedIn, has officially been shut down. The announcement comes after a software […]
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SEO & Social Media Blogs to Follow
October 2, 2018 / by Katrina L / Content, Digital Marketing, Entrepreneur, Marketing, SEO, Shareable Content, social media / 0 comments
Blogs are a great resource for insight into the tools and tactics you should be using, be it for standard business practices or for heavily segmented marketing strategies. These are some of the top blogs for SEO, social media marketing and content marketing. Search Engine Round Table This blog goes into the nitty-gritty, super fine […]
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In the News: Instagram
September 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Mobile Apps, social media / 0 comments
Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future […]
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Engagement Insights For Facebook Business Pages
August 14, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, social media / 2 comments
In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages […]
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SEO vs Social Media Marketing
July 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply. Long story short, SEO […]
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Tips and Tricks to Increase Web Traffic
July 2, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, SEO, Shareable Content, social media / 0 comments
Driving traffic to your site doesn’t have to be rocket science, but it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight, you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]
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How To Make Your Content Shareable
May 3, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Anyone that works in marketing knows that shares on a post are a key component of determining its success; shares organically generate attention, increase your reach and create an environment that is open for more likes. In a sort of domino effect, a shared blog or social media post will be shared by one person, […]
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