Social Media | Steve Renner

Approaches to Marketing in 2019

May 31, 2019 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment

When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]

Tips to Create Shareable Content in 2019

April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments

man drawing megaphone with like and share reactions

Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]

Looking Back: 30 Years of the World Wide Web

March 12, 2019 / by Katrina L / Digital Technology, social media, Technology / 0 comments

search bar for internet floating over man's hand, says www.

Today marks the thirtieth anniversary of the birth of the World Wide Web. 30 years ago, Tim Berners-Lee submitted his proposal titled “Information Management” to CERN, a European physics lab. The proposal asks the reader how scientists would manage increasingly large projects in the future. The proposal outlines the answer to that question. Which is […]

UPDATE: Google Products That Didn’t Make The Cut

December 7, 2018 / by Katrina L / Business, Digital Technology, Mobile Apps, social media, Technology / 0 comments

Google recently shuttered Google+ after a data breach, and we covered other products that the search giant has closed down over the years. But those weren’t all the losses. In fact, just yesterday, Google announced that its messaging app Allo, will close down in March of 2019. Users will be able to export conversation data, […]

Goodbye, Google+…This, and Other Google Products That Didn’t Make The Cut

October 11, 2018 / by Katrina L / Business, Digital Technology, social media, Technology / 1 comment

Google Pixel, Gmail, Android, Maps. These are all products that Google has put out that are incredibly popular, but not all of Google’s products are winners like these. Google+, the long ill-fated social network that was created to be the next Facebook or LinkedIn, has officially been shut down. The announcement comes after a software […]

SEO & Social Media Blogs to Follow

October 2, 2018 / by Katrina L / Content, Digital Marketing, Entrepreneur, Marketing, SEO, Shareable Content, social media / 0 comments

alt="Man working on his laptop in a park with his cell phone and colored pencils "

Blogs are a great resource for insight into the tools and tactics you should be using, be it for standard business practices or for heavily segmented marketing strategies. These are some of the top blogs for SEO, social media marketing and content marketing. Search Engine Round Table This blog goes into the nitty-gritty, super fine […]

In the News: Instagram

September 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Mobile Apps, social media / 0 comments

Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future […]

SEO vs Social Media Marketing

July 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments

When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply. Long story short, SEO […]

Tips and Tricks to Increase Web Traffic

July 2, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, SEO, Shareable Content, social media / 0 comments

Driving traffic to your site doesn’t have to be rocket science. But it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight, you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]

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