The Importance of Weekend Mobile Marketing

Mobile can be a cruel world. Apps rise and fall from fame faster than you can say Pokémon Go. In this digital jungle, having the skills and know-how to draw the maximum number of active users, user retention, in-app purchases, and marketing campaigns from your maps and mobile games is detriment to your success. An […]

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Why You Should Be Writing on Medium

The brainchild of Evan Williams (Twitter, Blogger), Medium is described as “a community of readers and writers offering unique perspectives on ideas large and small.” In other words it’s a great platform for leaders, artists, and thinkers to write and learn about different ideas. So, how marketer’s find leverage on Medium? Medium, like any content-based […]

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Get More from Your Social Media Campaign by Doing Less

In the world of social media, sometimes doing less is doing more. People don’t like being bombarded by brands or advertisements, native or not. They also react to and interact with content depending on the social media platform so you won’t see results if you’re simply blanket publishing. Social media is complex and experimental, much […]

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Reading Rundown: What’s New in the Blogosphere?

You’ve got a very busy schedule, we know. That’s why I’m here to share with you the best of this week’s blog reading. Keeping up with the latest and greatest, after all, is a huge part of being a good marketer. So, without further ado, the top articles from the world of blogging: Marketing Land […]

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Tips on How to Use Facebook Live for Business

Earlier this year, Facebook launched a new way to promote video content in the News Feed. Facebook Live, previously only accessible by celebrities, now allows anyone to stream live video from their mobile devices right to their page. Much like Snapchat and now the popular Instagram Stories, Facebook Live is another great way for a […]

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Facebook Live For Business

For the uninitiated Facebook Live are “real-time video posts on Facebook.” Think Periscope and Meerkat. Facebook Live is now one of the best ways for businesses to interact with followers and engage in conversation. In an instant, you are connected with customers and brands, each one following your every move, live! So, what are the […]

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Great Social Media Content You Should Be Creating

People love variety and social media is no exception. Users tend to jump from social media platforms throughout the day the same way they might a relationship. That’s because the best types of platforms offer users something unique from their competitors. Where Instagram offers a brilliant gallery and curated feed, Pinterest allows members to “pin” […]

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