The eSports Revolution

eSports are taking the world by storm, and it’s great for gamers, fans and marketers. But what are eSports and why do we need to be paying attention to the growth of this emerging market? What are eSports? eSports refers to competitive videogame play. There are tournaments, live streams, big name players with sponsorships, teams […]

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Everything You Need To Know About India’s Smartphone Market

India’s population currently stands at around 1.3 billion people. That number alone puts them in the perfect position to be one of the most sought-after markets, regardless of what the product or service in question may be. Now known as being a huge target audience for technology products, India has reached new levels of smartphone […]

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Instant Translation Technology

Have you ever wished you could translate something you’re reading immediately as you are reading it without having to type or copy and paste a phrase into Google Translate? Now you can, by simply pointing your phone at the page and using the Google Translate app.  The app can translate over 103 languages, and most […]

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Great Super Bowl Ads of the Past (And What We Can Expect To See This Year)

For Americans the Super Bowl means many things. Football, food, parties, and to many in marketing: the release of commercials. Super Bowl ads are one of the top spending categories for many businesses, and this year is topping the charts with one 30-second commercial costing $5 million USD. So before the big game on Sunday, […]

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Smart Home Accessory Review

Perhaps our first real familiarity with the idea of smarthomes originated in pop culture, The Jetsons, Tony Stark (Iron Man), Disney Channel’s “Smart House” (1999). But now our perception has changed to a more realistic view. Automated home security, lights, audio systems and more are all possibilities of the present. So you have a smart […]

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