- Internet Marketing Strategy -
In a recent study conducted by iResearch has identified the Top 10 Internet Services In China.
#1 is Search, followed by Online Video, and Online Community or Social Media.
Top 10 Internet Services In China
The #1 Search site in China is Baidu. Next is Google, followed by Yahoo and Qihoo360, Acesse comes in at #5 and is ranked in the Top 100 Sites in China. No small accomplishment for the new Search Engine.
In the continuing Series on the Top 10 Internet Marketing Strategy Essentials today’s topic is Traffic Generation Strategy. Traffic is the life-blood of any web site. Without Traffic you have no business. It’s the old Billboard -In-The-Desert theory. You can have the best Billboard (Advertising) in the world, but if it’s out in the desert, no one is going to see it. You need to have your Advertising in a high traffic place, where the people are going to see it.
Traffic Generation Strategy
There are 3 main ways to get Traffic to your web site:
Another great source of traffic is Social Media. Since there are so many people using social media sites on a daily basis,
Social Media Marketing, is emerging as one of the best ways to generate traffic. Get people talking about your product, service, or brand. Or for the best of all worlds, advertise on Social Media sites.
Search Marketing is a fast, easy way to generate traffic to your web site. You place Text Ads, Banner Ads on the top search engines, and you are virtually guaranteed to attract customers.
Email Marketing is still King! Interacting with your customers can give you a distinct advantage over the competition. Capturing email addresses of your customers can give you a way to communicate and market to your customers in the future.
Having a good customer list can be invaluable to any online business.
Mobile Marketing is the future of Online Advertising. You need to be where the customers are, and they are always in reach of their Mobile Devices. Smart Phones, Tablets, Lap Tops now dominate the market.
Blogging / Article Marketing / Content Marketing is a way to get the word out about your Product Services and Brand. This is also a great way to create quality Incoming Links (a major component of SEO).
Twitter Introduces Project ReTweet. If you have been on Twitter for a while you know about Retweet. This is where you you see a post you like and want to share it with your followers. Now Twitter is making this officially part of their platform.
Twitter Introduces Project ReTweet
Twitter Blog Describes it this way:
Some of Twitter’s best features are emergent—people inventing simple but creative ways to share, discover, and communicate. One such convention is retweeting. When you want to call more attention to a particular tweet, you copy/paste it as your own, reference the original author with an @mention, and finally, indicate that it’s a retweet. The process works although it’s a bit cumbersome and not everyone knows about it.
Retweeting is a great example of Twitter teaching us what it wants to be. The open exchange of information can have a positive global impact and the more efficient dissemination of information across the entire Twitter ecosystem is something we very much want to support. That’s why we’re planning to formalize retweeting by officially adding it to our platform and Twitter.com.
Twitter’s Biz Stone says:
“Retweeting is a great example of Twitter teaching us what it wants to be. The open exchange of information can have a positive global impact and the more efficient dissemination of information across the entire Twitter ecosystem is something we very much want to support. That’s why we’re planning to formalize retweeting by officially adding it to our platform and Twitter.com”.
Fire Fox Twitter Plugin already has this function automated. They want to open the API up for developers to create ReTweet apps and make it a normal part of the system for everyone. I think this is a great idea!
Check out the new Redesign of the Twitter Home Page, it’s pretty cool!
Twitter Home Page
The new focus is on Search. This is a great idea, now you can zoom in on any topic or person you want. Then they even list the top topics, very cool.
Twitter founder Biz Stone comments on the new redesign:
Helping people access Twitter in more relevant and useful ways upon first introduction lowers the barrier to accessing the value Twitter has to offer and presents the service more consistently with how it has evolved.
The he goes on to say:
Twitter began as a rudimentary social tool based on the concept of status messages but together with those who use it every day, the service has taught us what it wants to be. From features invented by users to applications built on the platform, we’re still discovering potential. Twitter has moved from simple social networking into a new kind of communication and a valuable source of timely information. Also, it’s fun.”
Learning By Experience
Defining a “tweet” for the uninitiated and explaining how to create an account doesn’t resonate with everyone. “Why would I want to do that?” is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, “How do I get involved?”
More Work Ahead
The open and timely exchange of information will have a positive impact on the world and Twitter has a role to play. We have a lot of work to do when it comes to the quality of our search results and trend analysis but repositioning the product to focus more on discovery is an important first step in presenting Twitter to a wider audience of folks around the world who are eager to start engaging with new people, ideas, opinions, events, and sources of information.
We’ll likely continue to make changes to the Twitter home page as we respond to feedback and ideas. We’re eager to see if encouraging a sense of wonder and discovery leads to a better first impression of Twitter.
Twitter has hit Critical Mass, as it has become as common place in our culture today as Kleenex and Coca Cola. Twitter has gone from a “Quirky” knid of social site with the wierd name to a household word around the world, and an accepted way of communication.
You can find out more about how to use Twitter with these cool Free Videos:
Next time check out the New Twitter Home Page!
Now, mainstream business is recognizing that Twitter as an incredible tool for communication, and more. Here is a cool list of 101 Twitter Tools you can use for your business.
Twitter Tools For Business
Twitter Analytics
Is your business popular and influential on Twitter… Check out these tools, they can tell you how you’re doing.
Tweet Market Research
You can use these tools, to gather information, for market research, for blog posts, and to spy on the competition.
Tweet Social Networking
Find other Twitter users who are interested in your products and services.
Manage Your Twitter Account
Build your Twitter following fast with these tools.
Tweet Sharing Tools
Promote your business, share photos, and more using these Twitter tools.
Now Get Organized
Use these tools to automate Twitter Tasks.
Twitt Tools To Manage Your Life
Build relationships, manage your daily affairs.
It’s All About Money
Tools to manage your finances through Twitter.
Tweet For Better Health
Health and Wellness tools.
Tweet / Blog Tools
Add Twitter to your Blog with these tools.
Find out more about my Latest Twitter Tool > TweetElite
Oh by the way are you on Twitter Yet?
After years of being promoted in the Internet Marketing Community as a means of getting traffic and customers, Social Media is no longer this quirky thing for kids, it is working it’s way into the main stream. Businesses now realize that Social Media is the future of Marketing.
Marketing Budgets Are Moving To Social Media
Social Media for business is really all about creating relationships with customers. More than just throwing out a bunch of content, it’s about engaging with your customers, being involved with a the online community, find out what they want and give it to them.
Most businesses now realize that they need to be involved with social media, but don’t know exactly what to do.Most business owners go into social media without a plan or an idea of what they are doing and wonder why they are not getting results.
They need to design and implement a clear Marketing Strategy for Social Media, Blogging as well as Online advertising, and Internet Marketing in general.
Then it’s a matter of tracking the results, from traffic, optins, to sales conversions, and find out what is working, and what is not.
In a study by Marketingsherpa (2008 Study of Social Media Marketing & PR ), social media ranked #1 as a marketing budget line item for businesses, for increased funding next to email marketing.
And there’s good reason to get involved in Social Media, as Companies that properly plan and implement a Social Media Marketing Strategy can benefits through:
Social Media is the Future of Marketing and at V-Media Marketing we help businesses to navigate the Maze and Confusion of Online Marketing and get real Solutiuons and Results.
For more information about V-Medai contact us at 612 460-4797
China Blocks Twitter > Censorship by a government has got to be the worst possible injustice to any citizen of our planet. Now, after blocking YouTube they are going after Twitter and other Social Media sites.
photo courtesy of: China Economic Net
Here is a report from the Silicone Valley / San Jose Business Journal
Reports from China Tuesday said that Twitter, Yahoo Inc.’s Flickr and other popular social media and Web sites have been blocked there two days before the anniversary of the 20th anniversary of the crackdown at Tiananmen Square.
Chinese authorities have a history of being uncomfortable with their inability to control what gets said on the Internet, most recently shutting off access to Google Inc.’s YouTube site in March after footage was posted showing the country’s China’s crackdown on protests last year by Tibetans.
June 4 is one of their most sensitive dates, marking the anniversary of when tanks were sent into Tiananmen to crush weeks of student and worker protests, killing an untold number of them.
China is a fast emerging market, especially for Internet Business. I have a number of friends from China, and we do a lot of business there. In fact we are looking at opening an office there. This type of government censorship is scary…
Real Time Search is the future of the Internet. With an online connection anyone can instantly be informed of events as they happen. Here is a cool video on the Evolution Of Information.
Evolution Of Information
We are a Want It NOW – Instant Gratification society, and web give us this Instant Access. With the evolution of real time applications like Text Messaging and Micro Blogging we can tune in real time to each others thoughts. Now everyone is scrambling to deliver information faster!
Real time also means information can be quickly out of date. One thing I have learned in 11 years online is that things change at the speed of light, and you always have to stay ahead of the curve, or get left in the dust.
In an information hungry society, the question really becomes “Time”. How much time do we have, and what should we spend our time on?
What interests me may not interest you, there is no “One Size Fits All” for information consumption. There’s only so many hours in a day, and with all the information available it’s easy to get overwhelmed.
Sometimes the best thing you can do is to take a step back, take a deep breath and focus in on what’s important to you, and enjoy the short time we have here on this planet. Your Time – now – That’s Real Time!
Sorry, this was intended to be an article about Real Time Search, I didn’t intend to go all philosophical on you here but I just felt it so I went with it.
Anyway… we’ll get back to Real Time Search in the next update 
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