Essential Guide to Instagram for Business

Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers to leverage real data and account insights as well as create ads and targeted posts.These tips and tricks will help you leverage your Instagram business page today.

Get creative

Show off what your business does by creating content that isn’t expected. Focus on the solutions your products can provide for your customers, not just the products themselves. Sharing insider views of how your business functions on a day to day basis, and keeping up with what’s going on in the world and relating it back to what you’re doing is key, as well as keeping in mind that Instagram is a primarily visual platform. That means you need to keep your posts clean and well composed.  

Instagram Stories

If you aren’t already using Instagram Stories to further your content, you need to re-evaluate and work them into your marketing strategy. Stories are a great way to share things that are going on in your company that may not be worth creating a full post for but are also great for showcasing events, going more in-depth about what your posts are about.

Create consistent and authentic content

The content you create can and should be beautiful on its own, but it also needs to be consistent. Consistency means making sure you’re posting on regular basis or on a pre-set schedule, but also that each individual post fits in with the rest of your content. Paying close attention to your color palette is key to this, as well as posting content that is consistent with your brand’s image and communication style.

Respond to your followers

Customer service is a huge part of owning a business. You wouldn’t leave a customer to sit with an unanswered question in person, so making sure you’re engaging with your followers and people commenting on your posts or sending you direct messages. Communicating outside of just the posts you make is huge for projecting a good public image of your business to the outside world. Let your followers know that you are invested in them, so they feel they should invest their time caring about you.

Targeting Ads

If you’re familiar with Facebook ads and targeting through the Facebook ad management platform, you’re in luck. Instagram ads (specifically for business accounts) are managed in the same place and are set up in the same way. This includes location, demographics, and interests targeting, which ensures that your ads are being seen by exactly who you want.  

User-generated content or contests

Engage with your customers by hosting contests, giveaways or other incentive-based “events”. If you have customers post photos with your specific contest hashtags, you can easily track engagement and participation. Another great way to include your user base is to post user-generated content, either by reposting (and crediting) others’ posts or by having a channel “takeover” where an influencer or other user is able to post on your profile as themselves as sponsored by you.

Instagram is a valuable tool for marketers, and it’s easy to get started today. See how this always expanding social media platform can help you grow your business.


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