Heavy-Hitting Digital Marketing Trends 2016: Part One
Part One: The (Near) Future of Digital Marketing
Staying up on the digital marketing trends can be difficult. It’s a rapidly changing landscape driven by consumer momentum, and it’s evolving by the minute. Today’s Facebook could be tomorrow’s Myspace (well, not really, but you get the idea). In other words, the digital marketing trends statistics you see today could undergo a total shift by tomorrow. These changes can be attributed to consumer demand, lifecycle tactics, marketing innovation, and many other factors, and they will potentially impact the worlds of business, government, and society.
Here, we’ll uncover a few of the biggest (projected) digital marketing trends slated for 2016.
More Video Ads
The world of video marketing is an exciting one. On Facebook alone, there are more than 8 billion videos played back every day. Software company Vidyard recently partnered with research firm Demand Metric to uncover some in-depth video marketing statistics. Among other numbers, their findings concluded that 74% of B2B marketers claim video content converts more successfully than other mediums; the most common types of videos posted by B2B marketers are how-tos or product videos; and a mere 15% of marketers have actively integrated videos into their strategy.
2016 will likely see a huge surge in video ads. With Google hopping on board by providing promoted in-SERP video advertising in their search results, user acceptance (and internalization into the digital marketing landscape) of this advertising format should become standard.
Don’t Have an App? You Will.
2016 will be the year that mobile apps will become more important than mobile optimization. Apps will not completely replace websites (yet), but this will be a decisive year for the mobile app market. More and more businesses will start to see the incredible value having their own mobile app can have for their ROI. Not only are apps fun to use, they’re incredibly functional and accessible for users. Instant gratification is now a typical quality in the mobile and digital marketplace, and it’ll become imperative for businesses to offer solutions (read: mobile apps) for their customers to access their products and services instantly.
Basically, mobile apps act as more intuitive and convenient websites. So, where’s your mobile app?
Raise a Billboard…on Instagram
Let’s say you’ve recently been scrolling through your Instagram feed. There’s the requisite selfie, sunset, and sandwich. Then, out of nowhere: an ad.
Instagram ads are a fairly new addition to the ubiquitous photography app, but they’re projected to explode this year. Instagram itself is a great way to establish and strengthen, build brand identity, and expand your digital footprint and data trail. Incorporating ads simply brings your Instagram presence to another level.
So, how can you break into the Instagram marketing game? Here, a helpful guide:
- First, you’ll need a Facebook page.
- Next, you can create ads using ad creation, Power Editor or the Facebook Ads API (which is the Facebook advertising platform).
- Now sign up for Business Manager, which allows you to manage all of your Facebook pages in one place. While Business Manager is not required to create and place ads on Instagram, it allows you to monitor the activity of your ad, respond to comments, and more.
- Once you’ve posted an Instagram ad, you can measure its reach and metrics using things like Power Editor.
Now you’ve joined the legion of businesses posting their ads to Instagram!
That’s all for now. Join us next time for another installment of Heavy-Hitting Digital Marketing Trends 2016.