Holiday Season 2018: Online Retail Winners

E-commerce is quickly becoming the primary means of holiday prep for shoppers worldwide. It was reported that more shoppers filled their carts online than in store over Thanksgiving and Black Friday, and that trend is expected to continue.

There is a race to be at the top of the e-commerce game right now, and while that includes Amazon, there are some less obvious contenders.


Walmart has been upping it’s online game for a while now, with its grocery delivery program and same day delivery starting to make them a major player in the e-commerce world, even projected to usurp apple from its number 3 spot on the list of top online retailers (via eMarketer). Walmart’s continued acquisitions have also led to fast and steady sales growth for the big box company.


As mentioned previously, Apple was listed as number 3 on the list last year but has been projected to be knocked to number 4 for 2018. This is still a spectacular feat, as many don’t consider Apple, the home of the Genius Bar and styled brick and mortar stores where you can test and purchase different products


Ebay has maintained it’s number 2 spot on the list but did see a slight decline in sales, from 7.6% in 2017 to 7.2% in 2018, but as an online auction marketplace among its other sales, that deviation isn’t an unexpected one.

Home Depot

A dark horse in the e-commerce race is The Home Depot, sitting at number 5. Home Depot also saw a slight rise in sales from 2017, from 1.4% of total retail e-commerce sales to 1.6% this year.

See these and more statistics in the report by eMarketer.



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