Marketing Trend: Data Driven Content

Looking to make your marketing efforts a little more streamlined? Or just trying to create content that is easy to scale, right for your audience and optimized for search purposes? Data-driven content is the way to go. The biggest hurdle for most marketers is leaving the creative brain behind and getting into a quantitative mindset that allows you to look at your metrics and analyze how to improve those numbers and statistics.

It may sound scary, but using data can really improve your content, SEO and more. Try these tips and tricks from JBH: The Content Agency to get started!

If you still aren’t convinced that data is changing the way marketers think and execute their strategies, take a look at these examples that prove that data-driven marketing and content can work in any industry.

Fitness Tracking: Jawbone

Because fitness tracker Jawbone’s purpose is to collect data for consumer use, it makes sense that their marketing efforts are also highly data-driven. By collecting the data from their customers, the content that is produced is much more relevant to the lifestyles of the entire user base.

Music: Spotify

Spotify users see curated playlists and song suggestions based on their listening history, and via this post from 2013, it’s clear to see that Spotify doesn’t take their analytics lightly. Spotify also has a “Found Them First” feature, that lets you know if you were an early listener of emerging artists that are now big.

Home Search: Trulia, Zillow

Zillow and Trulia are two giants when it comes to online house hunting, but also when it comes to using data to improve customer experience. From amassing crime data to pricing and neighborhood demographics, the data compiled on these sites and individually compiled from users’ browsing sessions can help homebuyers find the perfect place.

Ridesharing: Uber

Ridesharing app Uber does the typical promotional posts and company updates but also uses the data they compile to create great human interest pieces, like this article. The data Uber uses to create content used for both societal and human nature research.

Data drives the world. How will you use it to create better content?  


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