Part Two: Old School Marketing Techniques for the Digital Age
Gone are the days of door-to-door face time marketing. Or are they? While digital and mobile marketing have become standard practice, getting yourself out there is still an invaluable strategy for spreading brand awareness and building customer loyalty.
It’s a brave new world of communication, but that doesn’t mean shelving age-old marketing techniques for good. Some of the old are just as effective as ever, especially when combined with modern technologies. We’ve already covered the importance of word-of-mouth and untraditional marketing strategies in order to expand your company’s brand awareness, and now we’ll tackle a few more tried and true techniques.
Old Meets New
Make Small Connections
We’ve all been there: Call up a company or visit their website, and you wind up speaking or chatting with a robot. Often, the digital marketing landscape can feel impersonal. For this reason, adding a personal (read: human) touch to your brand will not only get noticed, it’ll have a potentially substantial impact on your ROI. Creating even a small personal connection can have very memorable effects.
Helpful Hint: One small way to make a small personal connection is to use tracking software to remember birthdays of clients, and reach out with a personalized note via email or social media.
Sure, social media is an essential component to building your brand and establishing customer engagement and loyalty. But a face-to-face engagement is timeless. Schedule meetups, meetings, participation at industry conferences. Personal appearances take up much more of your time and effort, but they’re worth it.
Try this: Find meetups and conferences that aren’t necessarily geared toward your industry, but rather an industry in need of your services (or other cross-pollination strategy). This way, you’ll be surrounded by potential customers looking for the service you’re offering.
Infographics Are the New Research Reports
Nobody likes combing through multiple pages of a research report for the information they need. Not only are infographics fun and attractive, they’re time- and space-saving methods of conveying valuable information to customers and potential customers. While an infographic won’t provide the dense level of detail a research report might, the information provided will be easier to digest. Also: designed right, infographics can be highly shareable. To get started, there are plenty of free templates and tools out there to turn you into an infographic pro.