June 16, 2020 / by Steve Renner / Hunger, Non-Profit, Philanthropy
ADX Labs, through our charitable arm the ADX Foundation, has been giving to support charitable needs all over the United States and the world, since 2013. My goals for these charitable actions are to provide equitable help to those in need, especially children. I am pleased to say that in June, ADX donated $90,000 to Minnesota’s […]
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Steven M Renner on ADX Labs’ Philanthropy, Growth, and Other 2020 Successes
July 29, 2020 / by Steve Renner / Non-Profit, Philanthropy
I’m very excited to share that despite the shaky first half of 2020, ADX Labs is reporting strong principled growth. By doubling down on our core values and engaging all 120 members of our corporate team in our shared mission, ADX is growing, and, I hope, leading by example. For us at ADX, leading by […]
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ADX Labs Partners with CEPI, Makes Donation Towards COVID-19 Vaccine Development
June 24, 2020 / by Steve Renner / Non-Profit, Philanthropy
This June, in response to the COVID-19 pandemic, ADX, through our charitable arm the ADX Foundation, donated $100,000 to the Coalition for Epidemic Preparedness Innovations (CEPI) to speed the development of COVID-19 vaccines. ADX Labs is committed to making a difference throughout the world through the power of technology. As a globally focused company, we aim to ensure our […]
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ADX Labs Works to Fight Local Food Insecurity
June 16, 2020 / by Steve Renner / Hunger, Non-Profit, Philanthropy
ADX Labs, through our charitable arm the ADX Foundation, has been giving to support charitable needs all over the United States and the world, since 2013. My goals for these charitable actions are to provide equitable help to those in need, especially children. I am pleased to say that in June, ADX donated $90,000 to Minnesota’s […]
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What Exactly Is An Intrapreneur?
June 5, 2019 / by Steve Renner / Business, Entrepreneur / 1 comment
If you search “intrapreneur,” on Google, you’ll be asked if you meant to look up “entrepreneur.” But the idea of an intrapreneur is becoming more well-known as companies use this position to drive innovation internally to keep pace with startup counterparts. An intrapreneur by definition works at a large company but behaves more like the […]
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Approaches to Marketing in 2019
May 31, 2019 / by Steve Renner / Digital Marketing, Marketing, social media / 1 comment
When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]
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Building an Effective Business Strategy
May 9, 2019 / by Steve Renner / Business, Entrepreneur, Marketing / 0 comments
Building a strategy can help your business reach both short-term and long-term goals you have set. Strategy is based on principles, which help you think, allowing you to concentrate on why your business does certain things, not just what you do and how you do it. Identify your business’ vision in order to set […]
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Tips For Maintaining Your Brand Image and Reputation Management
May 2, 2019 / by Steve Renner / Uncategorized / 1 comment
Your brand’s image, whether it’s positive or negative, absolutely influences a consumer’s decision when buying a product — and, for just about any business, creating a positive brand image starts on the internet. Today, in our internet-focused world, your reputation is very dependent on reviews on social media and online review sites. It is estimated […]
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Tips to Create Shareable Content in 2019
April 17, 2019 / by Steve Renner / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]
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Why Google Keyword Rank No Longer Matters
April 2, 2019 / by Steve Renner / Content, Digital Marketing, Marketing, SEO / 1 comment
Google keyword rankings used to be a standard for any SEO strategy. In many cases, your keyword rankings were a primary metric used to judge the performance of your site. Today, your Google keyword ranking is only part of why your traffic fluctuates. Marketers used to have access to a lot more information on the […]
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Marketing Trend: Demographic Segmentation
March 20, 2019 / by Steve Renner / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
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