ADX Labs Partners with CEPI, Makes Donation Towards COVID-19 Vaccine Development

This June, in response to the COVID-19 pandemic, ADX, through our charitable arm the ADX Foundation, donated $100,000 to the Coalition for Epidemic Preparedness Innovations (CEPI) to speed the development of COVID-19 vaccines. ADX Labs is committed to making a difference throughout the world through the power of technology. As a globally focused company, we aim to ensure our […]

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ADX Labs Works to Fight Local Food Insecurity

ADX Labs, through our charitable arm the ADX Foundation, has been giving to support charitable needs all over the United States and the world, since 2013. My goals for these charitable actions are to provide equitable help to those in need, especially children. I am pleased to say that in June, ADX donated $90,000 to Minnesota’s […]

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What Exactly Is An Intrapreneur?

If you search “intrapreneur,” on Google, you’ll be asked if you meant to look up  “entrepreneur.” But the idea of an intrapreneur is becoming more well-known as companies use this position to drive innovation internally to keep pace with startup counterparts. An intrapreneur by definition works at a large company but behaves more like the […]

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Approaches to Marketing in 2019

When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]

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Building an Effective Business Strategy

Building a strategy can help your business reach both short-term and long-term goals you have set. Strategy is based on principles, which help you think, allowing you to concentrate on why your business does certain things, not just what you do and how you do it.   Identify your business’ vision in order to set […]

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Tips For Maintaining Your Brand Image and Reputation Management

Person in suit with bag over head amid good and bad review keywords

Your brand’s image, whether it’s positive or negative, absolutely influences a consumer’s decision when buying a product — and, for just about any business, creating a positive brand image starts on the internet. Today, in our internet-focused world, your reputation is very dependent on reviews on social media and online review sites. It is estimated […]

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Marketing Trend: Demographic Segmentation

Large group of people in a pie chart shape split into different segments

To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]

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