I ran across a cool site that has a great article on how Search Engine Marketing / SEO works. The site is called, surprise, How Stuff Works. The article was written by a guy named: Jonathan Strickland
In the article, Jonathan says that,” It’s tough getting noticed on the Web. A Web page can provide useful information about a popular subject in an interactive and engrossing way, yet still attract few visitors. One of the most reliable ways to improve traffic is to achieve a high ranking on search engine results pages (SERPs).”
So how is it possible that I can get Page 1 Listing for my Blog Post? That’s an interesting question, and there are 2 answers, the long and short versions. For purposes of this blog post I will give you the short version.
- Content Is King – Nothing beats Good Content. Give the Search Engines good content and they will gobble it up!
- Relevant Keywords – You need to use Relevant Keywords on your page. This is what the Search Engines see when they come to your site. If I have a page about SEO, and I start talking about Tomatoes, it won;t make much sense to the Search Engines.
- Title Tags – It is important to use your Relevant Keyword in the Title Tag., the Page Title. It can also be important to use it in the Header, and also mixed within the content on the page.
- Back Links – How many other pages link to this page, and where do those links come from. It is important to have incoming links from other relevant Authority sites.
There are many other ways SEO works, and we will cover these in upcoming articles. It is also important to understand just how the search engines work. Once you do it becomes Search Engine Optimization becomes easier.