Social Media For Business

The future of business may lie in social media, but why should a business spend time growing their profiles on these sites? These are just some of the answers…

1. INCREASED RECOGNITION

Visibility is everything. Any chance to publicize content is valuable and worth exploring. Social media is just that, another outlet for your brand and company voice to be broadcasted to the masses. This is important because it makes it easier and more accessible for new customers, as well as familiar and recognizable for existing customers.

2. STRONGER BRAND LOYALTY

Brands that are engaged with their customers on social media have higher brand loyalty. Social media doesn’t have different and elusive rules about customer service. Just as a genuine smile and pleasant disposition go far at a storefront, polite, timely and engaging responses on social media do wonders for brand reputation and loyalty.

3. EXPANDED CONVERSION OPPORTUNITIES

Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.

4. HIGHER CONVERSION RATES

Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies, this is the humanization effect. Another factor is brand equity, higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. The value of building a strong social media community will improve your brand’s worth to investors, bloggers, media, and potential customers.

5. INCREASED TRAFFIC

Website traffic is the bread and butter of any business’ digital life. Without social media, traffic is limited to those that are already familiar with your brand or those searching through your ranked keywords. Every social media channel added is another hook that baits back to your site, and any content produced and published carries with it endless potential for new visitors. The more (quality) content produced equals more traffic, with more traffic leading to more leads and more leads to more conversions… Money in the bank.

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