B2b Marketing | Steve Renner

Marketing Trend: Expiring Content

September 19, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, social media / 0 comments

Have you ever opened an email telling you that there is a “limited time only” sale, then went on to click that ad to shop even if you haven’t purchased anything from that store in years? Placing a hard and fast deadline on a sale or promotion is nothing new in marketing and sales, but […]

Marketing Trend: Interactive Content

September 5, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Content marketing is the bread and butter of any marketing strategy today, but with a huge influx of content, audiences are getting overwhelmed, with the average adult coming to an average of about 8 hours of screen time a day. For successful content marketing you must break through the clutter of too much content so […]

Why Email Marketing Shouldn’t Be Forgotten

July 11, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 0 comments

Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing […]

The Best Conferences to Attend in 2017: Tech, Marketing and Business

May 15, 2017 / by Katrina L / Business, Entrepreneur, Marketing, Technology / 0 comments

TechCrunch Disrupt NYC May 15th to 18th Ideal for startups, TechCrunch Disrupt is for innovators, investors, tech fans and everyone in between, unveiling the latest in technology and key industry innovations. The Startup Battlefield puts early stage startups together to compete for the Disrupt Cup, cash prizes and the attention of investors. World Business Forum […]

Insider Secrets For Great SEO

April 25, 2017 / by Katrina L / Business, Digital Marketing, Entrepreneur, SEO, Shareable Content / 3 comments

Search engine optimization (SEO) is one of the most used tools for anyone in marketing, but how many marketers actually understand it? Or go back and learn how to adapt to changes made in search behavior? The last few years have brought up some major changes to the way SEO works, and how to use […]

Defining Influencer Marketing

February 20, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, PR, Shareable Content, social media / 2 comments

Everyone that has any experience in marketing has heard that one of the key techniques to gaining good press and becoming an authority in any vertical is gaining influencer support through influencer marketing. But what is influencer marketing and how can you use it to get the full benefits it can offer? WHAT IS INFLUENCER […]