February 7, 2018 / by Steve Renner / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
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Marketing Trend: Demographic Segmentation
March 20, 2019 / by Steve Renner / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
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Tips and Tricks to Increase Web Traffic
July 2, 2018 / by Steve Renner / Content, Digital Marketing, Email Marketing, SEO, Shareable Content, social media / 0 comments
Driving traffic to your site doesn’t have to be rocket science. But it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight, you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]
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How To Make Your Content Shareable
May 3, 2018 / by Steve Renner / Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Anyone that works in marketing knows that shares on a post are a key component of determining its success; shares organically generate attention, increase your reach and create an environment that is open for more likes. In a sort of domino effect, a shared blog or social media post will be shared by one person, […]
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Business Podcasts to Subscribe to in 2018
March 8, 2018 / by Steve Renner / Business, Content, Digital Marketing, Email Marketing, Entrepreneur, Marketing, Shareable Content, social media / 1 comment
Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]
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Super Bowl LII Ad Reflection
February 7, 2018 / by Steve Renner / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
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Essential Guide to Instagram for Business
January 31, 2018 / by Steve Renner / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]
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Conferences For Entrepreneurs, Marketers & More in 2018
January 9, 2018 / by Steve Renner / Business, Digital Marketing, Entrepreneur, Marketing / 0 comments
One of the best ways to learn and get involved in a community built around your work is to attend a conference, summit or keynote. Whether your work is marketing, content creation, entrepreneurship or technology focused, there will be an event that fits your list of needs. Check some of these events out to get […]
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Content Marketing Tools to Boost Your Strategy
December 12, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]
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Marketing Trends To Expect in 2018
December 8, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments
As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]
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The Best and Worst Ads of 2017
November 17, 2017 / by Steve Renner / Uncategorized / 0 comments
The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]
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