B2b Marketing | Steve Renner

How To Make Your Content Shareable

May 3, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Anyone that works in marketing knows that shares on a post are a key component of determining its success; shares organically generate attention, increase your reach and create an environment that is open for more likes. In a sort of domino effect, a shared blog or social media post will be shared by one person, […]

Business Podcasts to Subscribe to in 2018

March 8, 2018 / by Katrina L / Business, Content, Digital Marketing, Email Marketing, Entrepreneur, Marketing, Shareable Content, social media / 0 comments

Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]

Super Bowl LII Ad Reflection

February 7, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Money, social media / 0 comments

Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]

Essential Guide to Instagram for Business

January 31, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]

Conferences For Entrepreneurs, Marketers & More in 2018

January 9, 2018 / by Katrina L / Business, Digital Marketing, Entrepreneur, Marketing / 0 comments

One of the best ways to learn and get involved in a community built around your work is to attend a conference, summit or keynote. Whether your work is marketing, content creation, entrepreneurship or technology focused, there will be an event that fits your list of needs. Check some of these events out to get […]

Content Marketing Tools to Boost Your Strategy

December 12, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment

Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]

Marketing Trends To Expect in 2018

December 8, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments

As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]

The Best and Worst Ads of 2017

November 17, 2017 / by Katrina L / Uncategorized / 0 comments

The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]

Marketing Tool: Chatbots

November 7, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, Technology / 0 comments

80% of marketers are expected to be using chatbots by 2020. Personalized marketing is becoming an expectation for consumers, and chatbots are another tool to bring personalization to your audience. It is certainly fair to say that not every company will need a chatbot, and that some customers will not utilize or like the option […]

Everything You Need to Know About Facebook’s New “Explore Feed”

October 27, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, social media / 1 comment

Facebook just launched a brand new feature, a news feed that pulls content from pages you don’t follow, Events, Groups and more. If you are a Facebook user you may not have noticed the change, as you need to directly access the feed from the navigation bar, but if you are a Facebook marketer you […]

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