Defining Influencer Marketing

Everyone that has any experience in marketing has heard that one of the key techniques to gaining good press and becoming an authority in any vertical is gaining influencer support through influencer marketing. But what is influencer marketing and how can you use it to get the full benefits it can offer? WHAT IS INFLUENCER […]

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Why You Should be Building Your Own B2B Marketing App

If you didn’t know, Kylie Jenner created an app. It’s called, of course, Kylie Jenner and offers it’s users indispensible updates on the 18-year-old’s “lyfe”, looks, and music choices. Created by Whalerock Digital Media, the app also fashions a live feed, giveaways, and an interactive offline experience. Oh, and according to Apptopia, it reached 1.75 […]

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