The Best and Worst Ads of 2017

The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]

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Tech Gifts for Holidays 2017

The holidays are fast approaching, and with Black Friday less than two weeks away, it’s time to start thinking about the gifts you may need for your family and friends. If someone you know is into all of the newest technology, these gifts might be just what they’re hoping for! Garmin Speak If you drive […]

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Essentials for the Traveling Entrepreneur

Travel is oftentimes a staple for entrepreneurs, and getting where you are going and making sure you are packed is only half the battle. These essentials can make travel easier, more comfortable and even more fun. Audio splitter Whether you’re listening to music or watching a movie, an audio splitter is an affordable travel necessity […]

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Marketing Tool: Generational Profiling

One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all […]

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11 Herbs & Spices: Brands That Embrace Their Personalities on Twitter

Earlier this week, Twitter user Edge (@edgette22) noticed something funny about KFC’s Twitter page that made headlines for the brand. The quiet execution of this comical marketing strategy isn’t the first time that a brand has used Twitter to subvert traditional marketing efforts for a more playful strategy. Think back to Wendy’s always sassy Twitter […]

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Black Friday 2017 Predictions

With only a few weeks until Thanksgiving on November 23rd, savvy shoppers are ramping up to this year’s Black Friday deals and sales. Black Friday and Cyber Monday have become some of the biggest shopping days of the year, and sales keep getting bigger and bigger. In the past, sales have started on Thanksgiving and […]

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Is Digital Marketing Destroying Marketing As A Whole?

Looking into the future of marketing many times forces us to look into the past. What has worked? What hasn’t? Is there something that was executed poorly that could be re-integrated into a more current strategy? But looking at the past faces of marketing might make marketers of today nervous, and for good reason. TechCrunch […]

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