5 Rebranding Fails

Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]

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