January 16, 2018 / by Katrina L / Business, Entrepreneur, Uncategorized / 0 comments
Many organizations are now putting an emphasis on work-life balance. But sometimes that balance isn’t easily found, and your time becomes difficult to manage. You may find yourself missing out on doing the things that truly matter to you, sacrificing exercise, family, goals you have set for yourself or other activities you wish you had […]
Read more
Marketing Tips: Keyword Research and Planning For Improved SEO
June 11, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, Marketing, SEO / 2 comments
If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]
Read more
The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal
April 2, 2018 / by Katrina L / Business, Content, Digital Marketing, Digital Technology, Shareable Content, social media, Technology / 1 comment
Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The […]
Read more
Jaw-dropping Company Headquarters
March 26, 2018 / by Katrina L / Business, Technology / 0 comments
Company benefits are reaching beyond insurance and vacation time and are moving into a revolution of the actual workspace. Everyone has the image of Google and Amazon’s headquarters in their mind; with dog parks, rainforests and nap pods galore, but that isn’t the only innovative space in the business world. From themed rooms to sustainability, […]
Read more
Event Profile: SXSW 2018
March 15, 2018 / by Katrina L / Business, Digital Technology, Entrepreneur, Marketing, Technology / 0 comments
South by Southwest (SXSW) in Austin, Texas has become a cultural mecca for music and film buffs, as well as a place for hosting interactive events that cover a range of topics from everything new in technology, to entertainment and advertising. There is always a huge amount of news coming from this week-long event, so […]
Read more
Business Podcasts to Subscribe to in 2018
March 8, 2018 / by Katrina L / Business, Content, Digital Marketing, Email Marketing, Entrepreneur, Marketing, Shareable Content, social media / 1 comment
Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]
Read more
Vero: The “New Instagram”?
February 27, 2018 / by Katrina L / Business, Content, Digital Technology, Mobile Apps, Shareable Content, social media, Technology / 0 comments
Social media platforms come and go as we have seen with Yik Yak, Bebo, Vine, and Ello. But there is a platform making waves right now that many are calling the “new Instagram”. Vero was launched in 2015, and the app is quickly gaining popularity, recently seeing a flood of users starting to download and […]
Read more
Super Bowl LII Ad Reflection
February 7, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
Read more
Essential Guide to Instagram for Business
January 31, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]
Read more
Bitcoin, Ethereum and More. An Introduction to Cryptocurrency
January 23, 2018 / by Katrina L / Business, Digital Technology, Money, Technology / 0 comments
In 2008 a new currency was revealed to the world. Satoshi Nakamoto published a research paper that outlined a design for a digital currency called Bitcoin. The revelation solved one of the internet’s biggest questions, how to create digital money. Recently you may have seen that Bitcoin values are rising and falling at amazing rates, […]
Read more
Reclaim Your Time
January 16, 2018 / by Katrina L / Business, Entrepreneur, Uncategorized / 0 comments
Many organizations are now putting an emphasis on work-life balance. But sometimes that balance isn’t easily found, and your time becomes difficult to manage. You may find yourself missing out on doing the things that truly matter to you, sacrificing exercise, family, goals you have set for yourself or other activities you wish you had […]
Read more