What Exactly Is An Intrapreneur?

If you search “intrapreneur,” on Google, you’ll be asked if you meant to look up  “entrepreneur.” But the idea of an intrapreneur is becoming more well-known as companies use this position to drive innovation internally to keep pace with startup counterparts. An intrapreneur by definition works at a large company but behaves more like the […]

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Approaches to Marketing in 2019

When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]

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Building an Effective Business Strategy

Building a strategy can help your business reach both short-term and long-term goals you have set. Strategy is based on principles, which help you think, allowing you to concentrate on why your business does certain things, not just what you do and how you do it.   Identify your business’ vision in order to set […]

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Marketing Trend: Demographic Segmentation

Large group of people in a pie chart shape split into different segments

To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]

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Super Bowl Ads to Watch For This Year

This weekend is one of the biggest events for television advertising. Now, Super Bowl LIII may not be a game everyone is excited about, but there is always buzz surrounding the ads, especially at upwards of $5 million for a 30-second ad. These are some to watch for. Amazon Amazon will premiere two ads, one […]

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UPDATE: Google Products That Didn’t Make The Cut

Google recently shuttered Google+ after a data breach, and we covered other products that the search giant has closed down over the years.  But those weren’t all the losses. In fact, just yesterday, Google announced that its messaging app Allo, will close down in March of 2019.  Users will be able to export conversation data, […]

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Workplace Wellness Tips

illustration of a woman looking stressed, meditating and then looking calm and collected

As the Minnesota winters and flu season continue to draw closer, wellness in the workplace deserves a closer look. This goes beyond staying healthy, though, and looks into employee relationships, mental health and physical well-being. Happy and healthy employees can bolster productivity, decrease turnover and keep healthcare costs low. A wellness plan can help you […]

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