Marketing Trend: Demographic Segmentation

Large group of people in a pie chart shape split into different segments

To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]

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Super Bowl Ads to Watch For This Year

This weekend is one of the biggest events for television advertising. Now, Super Bowl LIII may not be a game everyone is excited about, but there is always buzz surrounding the ads, especially at upwards of $5 million for a 30-second ad. These are some to watch for. Amazon Amazon will premiere two ads, one […]

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UPDATE: Google Products That Didn’t Make The Cut

Google recently shuttered Google+ after a data breach, and we covered other products that the search giant has closed down over the years.  But those weren’t all the losses. In fact, just yesterday, Google announced that its messaging app Allo, will close down in March of 2019.  Users will be able to export conversation data, […]

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Workplace Wellness Tips

illustration of a woman looking stressed, meditating and then looking calm and collected

As the Minnesota winters and flu season continue to draw closer, wellness in the workplace deserves a closer look. This goes beyond staying healthy, though, and looks into employee relationships, mental health and physical well-being. Happy and healthy employees can bolster productivity, decrease turnover and keep healthcare costs low. A wellness plan can help you […]

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Goodbye, Google+…This, and Other Google Products That Didn’t Make The Cut

colorful capital g google logo

Google Pixel, Gmail, Android, Maps. These are all products that Google has put out that are incredibly popular, but not all of Google’s products are winners like these. Google+, the long ill-fated social network that was created to be the next Facebook or LinkedIn, has officially been shut down. The announcement comes after a software […]

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TED Talks for Sales Professionals

TED Talks are a great way to cultivate skills and knowledge from sources that you may have not had access to otherwise. Sales, however,  is a broad category, with sales professionals needing a range of emotional and intellectual intelligence and forethought into the future in order to really succeed. These speakers are insightful and interesting, […]

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Marketing Tips: Keyword Research and Planning For Improved SEO

If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]

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