Essential Guide to Instagram for Business

Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]

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Bitcoin, Ethereum and More. An Introduction to Cryptocurrency

In 2008 a new currency was revealed to the world. Satoshi Nakamoto published a research paper that outlined a design for a digital currency called Bitcoin. The revelation solved one of the internet’s biggest questions, how to create digital money. Recently you may have seen that Bitcoin values are rising and falling at amazing rates, […]

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Reclaim Your Time

Many organizations are now putting an emphasis on work-life balance. But sometimes that balance isn’t easily found, and your time becomes difficult to manage. You may find yourself missing out on doing the things that truly matter to you, sacrificing exercise, family, goals you have set for yourself or other activities you wish you had […]

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Recap: CES 2018

We are in the midst of one of the biggest tech events of the year, the Consumer Electronics Show or CES. Held this year from January 9-12 in Las Vegas, CES is a stage where those in the business of consumer technologies come to showcase and explore emerging technologies and innovators. Past years have brought […]

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Marketing and PR Fails of 2017

This year was filled with great moments in advertising and PR, from Honda’s “Yearbooks” and the all-new HoneyBaked Ham company’s “KellyBaked Ham” commercial to the Domino’s Pizza wedding registry and BrewDog’s puppy parental leave, there have been a lot of spot-on moments. But all of these hits don’t come without some misses, whether it’s just […]

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5 Rebranding Fails

Rebranding any company can be tricky business, and there is no guarantee you will always get it right. These five companies are proof of that. Check out some of the most hated, most ridiculously expensive, and most cringe-worthy rebranded and redesigned looks in recent branding history. Tropicana Orange Juice- Underestimating brand loyalists In 2009, Tropicana […]

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