October 25, 2018 / by Katrina L / Business, Money / 1 comment
As the Minnesota winters and flu season continue to draw closer, wellness in the workplace deserves a closer look. This goes beyond staying healthy, though, and looks into employee relationships, mental health and physical well-being. Happy and healthy employees can bolster productivity, decrease turnover and keep healthcare costs low. A wellness plan can help you […]
Read more
What Exactly Is An Intrapreneur?
June 5, 2019 / by Katrina L / Business, Entrepreneur / 1 comment
If you search “intrapreneur,” on Google, you’ll be asked if you meant to look up “entrepreneur.” But the idea of an intrapreneur is becoming more well-known as companies use this position to drive innovation internally to keep pace with startup counterparts. An intrapreneur by definition works at a large company but behaves more like the […]
Read more
Approaches to Marketing in 2019
May 31, 2019 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment
When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]
Read more
Building an Effective Business Strategy
May 9, 2019 / by Katrina L / Business, Entrepreneur, Marketing / 0 comments
Building a strategy can help your business reach both short-term and long-term goals you have set. Strategy is based on principles, which help you think, allowing you to concentrate on why your business does certain things, not just what you do and how you do it. Identify your business’ vision in order to set […]
Read more
Why Google Keyword Rank No Longer Matters
April 2, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO / 1 comment
Google keyword rankings used to be a standard for any SEO strategy. In many cases, your keyword rankings were a primary metric used to judge the performance of your site. Today, your Google keyword ranking is only part of why your traffic fluctuates. Marketers used to have access to a lot more information on the […]
Read more
Marketing Trend: Demographic Segmentation
March 20, 2019 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
Read more
Your Next Pitch: 5 Pitch Deck Slides To Hook Potential Investors [INFOGRAPHIC]
March 8, 2019 / by Katrina L / Business, Entrepreneur, Marketing, Money, sales / 0 comments
Read more
Coursera’s Most Popular Courses in 2018
February 15, 2019 / by Katrina L / Digital Technology, Entrepreneur / 0 comments
Coursera is one of the top e-learning resources available, and has proven itself to be a huge hub for lifelong learning. The Coursera class list is so vast, there really is something for everyone. If you’re stumped on what course you want to take and need a few ideas, you’re in luck. A list of […]
Read more
Super Bowl Ads to Watch For This Year
February 1, 2019 / by Katrina L / Business, Marketing / 0 comments
This weekend is one of the biggest events for television advertising. Now, Super Bowl LIII may not be a game everyone is excited about, but there is always buzz surrounding the ads, especially at upwards of $5 million for a 30-second ad. These are some to watch for. Amazon Amazon will premiere two ads, one […]
Read more
UPDATE: Google Products That Didn’t Make The Cut
December 7, 2018 / by Katrina L / Business, Digital Technology, Mobile Apps, social media, Technology / 0 comments
Google recently shuttered Google+ after a data breach, and we covered other products that the search giant has closed down over the years. But those weren’t all the losses. In fact, just yesterday, Google announced that its messaging app Allo, will close down in March of 2019. Users will be able to export conversation data, […]
Read more
Workplace Wellness Tips
October 25, 2018 / by Katrina L / Business, Money / 1 comment
As the Minnesota winters and flu season continue to draw closer, wellness in the workplace deserves a closer look. This goes beyond staying healthy, though, and looks into employee relationships, mental health and physical well-being. Happy and healthy employees can bolster productivity, decrease turnover and keep healthcare costs low. A wellness plan can help you […]
Read more