Marketing Trend: Demographic Segmentation

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To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]

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Looking Back: 30 Years of the World Wide Web

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Today marks the thirtieth anniversary of the birth of the World Wide Web. 30 years ago, Tim Berners-Lee submitted his proposal titled “Information Management” to CERN, a European physics lab. The proposal asks the reader how scientists would manage increasingly large projects in the future. The proposal outlines the answer to that question. Which is […]

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TED Talks To Round Out Your Creative Year

As 2018 wraps up you may be feeling burnt out. Your ideas may not be so creative and you may just be looking forward to the holidays rather than thinking about how your work turns out. These great TED Talks delve into reimagining and refueling that creativity and productivity. Linda Hill: How To Manage For […]

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SEO & Social Media Blogs to Follow

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Blogs are a great resource for insight into the tools and tactics you should be using, be it for standard business practices or for heavily segmented marketing strategies. These are some of the top blogs for SEO, social media marketing and content marketing. Search Engine Round Table This blog goes into the nitty-gritty, super fine […]

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SEO vs Social Media Marketing

When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply.   Long story short, SEO […]

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Tips and Tricks to Increase Web Traffic

Driving traffic to your site doesn’t have to be rocket science, but it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight,  you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]

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Marketing Tips: Keyword Research and Planning For Improved SEO

If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]

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The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal

Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The […]

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