January 3, 2018 / by Katrina L / Business, Content, Digital Technology, Marketing, Technology / 0 comments
As the new year begins and New Year’s resolutions are made, one that many people bring up each year is that of wanting to read more books in the year to come. These are some top picks for books about business, technology, personal growth, leadership and more. Business Rise and Grind by Daymond John The […]
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How To Make Your Content Shareable
May 3, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Anyone that works in marketing knows that shares on a post are a key component of determining its success; shares organically generate attention, increase your reach and create an environment that is open for more likes. In a sort of domino effect, a shared blog or social media post will be shared by one person, […]
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The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal
April 2, 2018 / by Katrina L / Business, Content, Digital Marketing, Digital Technology, Shareable Content, social media, Technology / 1 comment
Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The […]
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Apps to Improve Your Instagram Experience
March 20, 2018 / by Katrina L / Content, Digital Marketing, Mobile Apps, Shareable Content, social media / 0 comments
Instagram has over 500 million daily users, and you can make your profile stand out among the rest with the help of a few apps that can do everything from growing your audience to editing your photos with more than just the 24 standard filters. See how you can change up your Instagram game with […]
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Event Profile: SXSW 2018
March 15, 2018 / by Katrina L / Business, Digital Technology, Entrepreneur, Marketing, Technology / 0 comments
South by Southwest (SXSW) in Austin, Texas has become a cultural mecca for music and film buffs, as well as a place for hosting interactive events that cover a range of topics from everything new in technology, to entertainment and advertising. There is always a huge amount of news coming from this week-long event, so […]
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Business Podcasts to Subscribe to in 2018
March 8, 2018 / by Katrina L / Business, Content, Digital Marketing, Email Marketing, Entrepreneur, Marketing, Shareable Content, social media / 0 comments
Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]
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Vero: The “New Instagram”?
February 27, 2018 / by Katrina L / Business, Content, Digital Technology, Mobile Apps, Shareable Content, social media, Technology / 0 comments
Social media platforms come and go as we have seen with Yik Yak, Bebo, Vine, and Ello. But there is a platform making waves right now that many are calling the “new Instagram”. Vero was launched in 2015, and the app is quickly gaining popularity, recently seeing a flood of users starting to download and […]
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Super Bowl LII Ad Reflection
February 7, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
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Essential Guide to Instagram for Business
January 31, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]
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Books to Read in 2018
January 3, 2018 / by Katrina L / Business, Content, Digital Technology, Marketing, Technology / 0 comments
As the new year begins and New Year’s resolutions are made, one that many people bring up each year is that of wanting to read more books in the year to come. These are some top picks for books about business, technology, personal growth, leadership and more. Business Rise and Grind by Daymond John The […]
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2017 Podcast Highlights
December 19, 2017 / by Katrina L / Content, Shareable Content / 1 comment
Podcasts are a cultural phenomenon that cover everything from pop culture to business practices. 2017 has been a great year for Podcasts, especially in the human interest and culture verticals. These are some of the highlights for content this year. S-Town From American Public Media, who produced Serial, S-Town is a complex human story about […]
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