SEO vs Social Media Marketing

When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply.   Long story short, SEO […]

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Tips and Tricks to Increase Web Traffic

Driving traffic to your site doesn’t have to be rocket science, but it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight,  you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]

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Marketing Tips: Keyword Research and Planning For Improved SEO

If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]

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Business Podcasts to Subscribe to in 2018

Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]

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Vero: The “New Instagram”?

Social media platforms come and go as we have seen with Yik Yak, Bebo, Vine, and Ello. But there is a platform making waves right now that many are calling the “new Instagram”.  Vero was launched in 2015, and the app is quickly gaining popularity, recently seeing a flood of users starting to download and […]

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Essential Guide to Instagram for Business

Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]

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