June 6, 2017 / by Katrina L / Business, Entrepreneur, PR, social media / 0 comments
A personal brand is similar to a brand for your business, but building a personal brand has different benefits, strategies and reasoning. If you are looking to build your personal brand, these tips can help you to remain authentic to the image you are creating for yourself. A personal brand doesn’t even need to be […]
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Build a Better Team: Team Building Activities For An Improved Team Dynamic
August 28, 2017 / by Katrina L / Business, Entrepreneur / 0 comments
Do you want to improve office morale and employee motivation as well as build teams that function more productively, with active communication and trust? Team building may be the way to go. Gone are the days of goofy games that were designed to foster “natural” strengthening of a team, and in their place are activities […]
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Marketing Trend: User Generated Content
August 18, 2017 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment
What is User Generated Content? User generated content or UGC is when a brand uses content created by their community as an endorsement. UGC has been shown to increase customer loyalty and engagement as well as prove brands to be genuine. Think of UGC as a new branch of influencer marketing; users can post about […]
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Become a Master of Public Speaking
July 20, 2017 / by Katrina L / Business, Entrepreneur / 0 comments
Public speaking becomes part of daily life when you run a successful business. Whether you are addressing employees, pitching a new product, being paid to speak at an event, or even recording a video of yourself; speaking to a crowd can be daunting, no matter how much experience you have. There are ways to improve […]
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Video for Social Media
June 23, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media, Uncategorized / 0 comments
Video is heralded as one of the top types of content you can post on social media. Video, when done right, increases engagement, reach and has a higher chance of going viral because of that. Video can say more than a single image or text post, so it’s no wonder that it is becoming more […]
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TED Talks: The Best of TED for Business, Tech, Marketing and More
June 19, 2017 / by Katrina L / Business, Digital Technology, Entrepreneur, Marketing, social media, Technology / 0 comments
Simon Sinek: How Great Leaders Inspire Action “People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.” Elizabeth Gilbert: Your Elusive Creative Genius “I think it’s better if we encourage our great creative minds to live.” Richard […]
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Building a Personal Brand
June 6, 2017 / by Katrina L / Business, Entrepreneur, PR, social media / 0 comments
A personal brand is similar to a brand for your business, but building a personal brand has different benefits, strategies and reasoning. If you are looking to build your personal brand, these tips can help you to remain authentic to the image you are creating for yourself. A personal brand doesn’t even need to be […]
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Influencer Marketing: Finding the Best Influencer for Your Brand
May 31, 2017 / by Katrina L / Uncategorized / 0 comments
You know what influencer marketing is and you’ve seen some great campaigns, but how do you get started? And how do you choose the right influencer not only for a campaign but for your brand as a whole? It’s not an easy task, but it certainly can be done using these tactics: Influencer Demographic Influencers […]
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20 Inspiring Quotes For Entrepreneurs
May 19, 2017 / by Katrina L / Uncategorized / 0 comments
“Do what you can, where you are, with what you have.” Teddy Roosevelt “Winners never quit and quitters never win.” Vince Lombardi “I have not failed. I’ve just found 10,000 ways that won’t work.” Thomas Edison “Twenty years from now, you will be more disappointed by the things that you didn’t do than by the […]
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The Best Conferences to Attend in 2017: Tech, Marketing and Business
May 15, 2017 / by Katrina L / Business, Entrepreneur, Marketing, Technology / 0 comments
TechCrunch Disrupt NYC May 15th to 18th Ideal for startups, TechCrunch Disrupt is for innovators, investors, tech fans and everyone in between, unveiling the latest in technology and key industry innovations. The Startup Battlefield puts early stage startups together to compete for the Disrupt Cup, cash prizes and the attention of investors. World Business Forum […]
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5 Rules of Social Media
May 9, 2017 / by Katrina L / Business, Digital Marketing, Marketing, Shareable Content, social media / 2 comments
Every marketer has their own set of rules they live by for managing their social media presence. Maintaining strong and relevant social media can be difficult, but keeping these rules in mind as you move forward and develop your social strategy will ensure that you continue to grow your audience and influence. 1. Create Meaningful […]
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