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What Exactly Is An Intrapreneur?

June 5, 2019 / by Katrina L / Business, Entrepreneur / 1 comment

If you search “intrapreneur,” on Google, you’ll be asked if you meant to look up “entrepreneur.” But the idea of an intrapreneur is becoming more well-known as companies use this position to drive innovation internally to keep pace with startup counterparts. An intrapreneur by definition works at a large company but behaves more like the […]

Tips to Create Shareable Content in 2019

April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments

man drawing megaphone with like and share reactions

Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]

Looking Back: 30 Years of the World Wide Web

March 12, 2019 / by Katrina L / Digital Technology, social media, Technology / 0 comments

search bar for internet floating over man's hand, says www.

Today marks the thirtieth anniversary of the birth of the World Wide Web. 30 years ago, Tim Berners-Lee submitted his proposal titled “Information Management” to CERN, a European physics lab. The proposal asks the reader how scientists would manage increasingly large projects in the future. The proposal outlines the answer to that question. Which is […]

TED Talks To Round Out Your Creative Year

December 12, 2018 / by Katrina L / Shareable Content / 0 comments

As 2018 wraps up you may be feeling burnt out. Your ideas may not be so creative and you may just be looking forward to the holidays rather than thinking about how your work turns out. These great TED Talks delve into reimagining and refueling that creativity and productivity. Linda Hill: How To Manage For […]

SEO & Social Media Blogs to Follow

October 2, 2018 / by Katrina L / Content, Digital Marketing, Entrepreneur, Marketing, SEO, Shareable Content, social media / 0 comments

alt="Man working on his laptop in a park with his cell phone and colored pencils "

Blogs are a great resource for insight into the tools and tactics you should be using, be it for standard business practices or for heavily segmented marketing strategies. These are some of the top blogs for SEO, social media marketing and content marketing. Search Engine Round Table This blog goes into the nitty-gritty, super fine […]

In the News: Instagram

September 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Mobile Apps, social media / 0 comments

Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future […]

Everything You Need to Know About Facebook’s New “Explore Feed”

October 27, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, social media / 1 comment

Facebook just launched a brand new feature, a news feed that pulls content from pages you don’t follow, Events, Groups and more. If you are a Facebook user you may not have noticed the change, as you need to directly access the feed from the navigation bar, but if you are a Facebook marketer you […]

Twitter is Dying, and Other Social Media Rumors

August 15, 2017 / by Katrina L / social media / 0 comments

Social media gets a bad reputation for promoting the spread of fake news, but even the sites themselves get rumors spread about them. “Twitter is dying” has been a phrase that has been tossed around for years. The social media superpower has over 300 million active users, and more than 30 offices, so it certainly […]