April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]
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What Exactly Is An Intrapreneur?
June 5, 2019 / by Katrina L / Business, Entrepreneur / 1 comment
If you search “intrapreneur,” on Google, you’ll be asked if you meant to look up “entrepreneur.” But the idea of an intrapreneur is becoming more well-known as companies use this position to drive innovation internally to keep pace with startup counterparts. An intrapreneur by definition works at a large company but behaves more like the […]
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Tips to Create Shareable Content in 2019
April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]
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Why Google Keyword Rank No Longer Matters
April 2, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO / 1 comment
Google keyword rankings used to be a standard for any SEO strategy. In many cases, your keyword rankings were a primary metric used to judge the performance of your site. Today, your Google keyword ranking is only part of why your traffic fluctuates. Marketers used to have access to a lot more information on the […]
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Looking Back: 30 Years of the World Wide Web
March 12, 2019 / by Katrina L / Digital Technology, social media, Technology / 0 comments
Today marks the thirtieth anniversary of the birth of the World Wide Web. 30 years ago, Tim Berners-Lee submitted his proposal titled “Information Management” to CERN, a European physics lab. The proposal asks the reader how scientists would manage increasingly large projects in the future. The proposal outlines the answer to that question. Which is […]
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TED Talks To Round Out Your Creative Year
December 12, 2018 / by Katrina L / Shareable Content / 0 comments
As 2018 wraps up you may be feeling burnt out. Your ideas may not be so creative and you may just be looking forward to the holidays rather than thinking about how your work turns out. These great TED Talks delve into reimagining and refueling that creativity and productivity. Linda Hill: How To Manage For […]
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UPDATE: Google Products That Didn’t Make The Cut
December 7, 2018 / by Katrina L / Business, Digital Technology, Mobile Apps, social media, Technology / 0 comments
Google recently shuttered Google+ after a data breach, and we covered other products that the search giant has closed down over the years. But those weren’t all the losses. In fact, just yesterday, Google announced that its messaging app Allo, will close down in March of 2019. Users will be able to export conversation data, […]
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Goodbye, Google+…This, and Other Google Products That Didn’t Make The Cut
October 11, 2018 / by Katrina L / Business, Digital Technology, social media, Technology / 1 comment
Google Pixel, Gmail, Android, Maps. These are all products that Google has put out that are incredibly popular, but not all of Google’s products are winners like these. Google+, the long ill-fated social network that was created to be the next Facebook or LinkedIn, has officially been shut down. The announcement comes after a software […]
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More Than The CEO: Hidden Talents of Business Leaders
October 30, 2017 / by Katrina L / Entrepreneur, social media / 1 comment
Recently, a video surfaced of Alibaba CEO Jack Ma performing for employees at a conference dressed as Michael Jackson. This is not the first time that he has done something like this either. In 2014 he sang songs from “Lion King” for his employees, and now he’s at it again, less than a month after […]
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Tech Radar: Google Pixel 2
October 11, 2017 / by Katrina L / Digital Technology, Technology / 0 comments
On October 4th, Google’s tech event revealed a number of changes and product releases, including announcing the newest iteration of the highly rated Google Pixel cell phone: the Google Pixel 2. This is what you need to know before you buy! Features: The original Pixel heralded an extremely high-quality camera and the Pixel 2 is […]
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