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In the News: Instagram

September 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Mobile Apps, social media / 0 comments

Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future […]

Apps to Improve Your Instagram Experience

March 20, 2018 / by Katrina L / Content, Digital Marketing, Mobile Apps, Shareable Content, social media / 0 comments

Instagram has over 500 million daily users, and you can make your profile stand out among the rest with the help of a few apps that can do everything from growing your audience to editing your photos with more than just the 24 standard filters. See how you can change up your Instagram game with […]

Essential Guide to Instagram for Business

January 31, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]

Marketing Trends To Expect in 2018

December 8, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments

As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]

Marketing Trend: Personalized Marketing

September 29, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment

Consumers are not strangers to personalized content. People tend to love when they receive offers and content that really fit them and their needs. Think back to email marketing. As a consumer, you may receive emails that seem to know everything about what you are looking for from any number of stores. This is a […]

5 Rules of Social Media

May 9, 2017 / by Katrina L / Business, Digital Marketing, Marketing, Shareable Content, social media / 2 comments

Every marketer has their own set of rules they live by for managing their social media presence. Maintaining strong and relevant social media can be difficult, but keeping these rules in mind as you move forward and develop your social strategy will ensure that you continue to grow your audience and influence. 1. Create Meaningful […]

How To Make Money Using Social Media

May 2, 2017 / by Katrina L / Business, Digital Marketing, Shareable Content, social media / 1 comment

Having a social media presence is no longer something used just to connect with friends and family. In fact, many people are using social media to make money, both as individuals and for business purposes. This post contains ideas that can help you get started making the most of your social media profiles. Sponsorships A […]

Heavy-Hitting Digital Marketing Trends 2016: Part One

February 11, 2016 / by Steve Renner / Digital Marketing

Part One: The (Near) Future of Digital Marketing Staying up on the digital marketing trends can be difficult. It’s a rapidly changing landscape driven by consumer momentum, and it’s evolving by the minute. Today’s Facebook could be tomorrow’s Myspace (well, not really, but you get the idea). In other words, the digital marketing trends statistics […]