Examples Of Great Influencer Marketing

In my last post I discussed influencer marketing and its importance to the marketing strategy of businesses, especially in the age of social media and digital marketing. This post will focus on examples of influencer marketing campaigns that I think stand above the rest, and have the numbers to show for it as well! Nick […]

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Defining Influencer Marketing

Everyone that has any experience in marketing has heard that one of the key techniques to gaining good press and becoming an authority in any vertical is gaining influencer support through influencer marketing. But what is influencer marketing and how can you use it to get the full benefits it can offer? WHAT IS INFLUENCER […]

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How to Use Instagram Stories for Business

Since it’s dawning in 2011, SnapChat has been steadily climbing the user charts, raking in over 100 million active users day and 400 million snaps to boot. It’s popularity stemmed from the app’s ability to capture “Stories”—chronological photos and videos accessible for a time limit of 24 hours. In 2015, it’s notoriety skyrocketed with the […]

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How to Build a Story on Instagram

If you’re not an avid SnapChat user, you might be wondering: what are Stories? Basically, they’re groups of video clips and photos sewn together in a narrative slideshow. After 24 hours, they disappear. This aspect not only generates ephemeral, up-to-the-minute content, it also helps cut down on server space. It’s a great way for people […]

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Heavy-Hitting Digital Marketing Trends 2016: Part One

Part One: The (Near) Future of Digital Marketing Staying up on the digital marketing trends can be difficult. It’s a rapidly changing landscape driven by consumer momentum, and it’s evolving by the minute. Today’s Facebook could be tomorrow’s Myspace (well, not really, but you get the idea). In other words, the digital marketing trends statistics […]

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