SEO or Search Engine Optimization is becoming more about Content. Not just any Content, but good relevant Content. In a recent post, “ So Just How Does SEO Work “, I talked about the importance of Content in SEO. Well it seems I am not the only one who thinks so.
I have talked for a long time about the SEO and it always comes back to some basic things. #1 ia what I call the “Words On The Page”. This is nothing more than a way to describe Content, and, Content is King.
Understanding how Search Engines work, can give you an insight into how to optimize your pages. Search Engines use an “Algorithm”. This is the formula for how they rank sites in their search results (SERP).
Webster defines algorithm as: : a procedure for solving a mathematical problem (as of finding the greatest common divisor) in a finite number of steps that frequently involves repetition of an operation;broadly : a step-by-step procedure for solving a problem or accomplishing some end especially by a computer.
The word is derived from the name of the mathematician, Mohammed ibn-Musa al-Khwarizmi, who was part of the royal court in Baghdad and who lived from about 780 to 850. Al-Khwarizmi’s work is the likely source for the word algebra as well.
The famous Google PageRank Algorithm: PageRank is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by
The name “PageRank” is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.
Needless to say, how your site ranks with the Search Engines is largely dependent on the Content of the page.
In future post I will discuss the importance of Incoming Links, and Internal Linking. And, of course, not to be overlooked is Traffic, a site with no traffic, will not gain much respect in the search engines.
So there you have it, the secrets to SEO:
If you get these right you will see a positive difference in your Search Results, Content Marketing being #1
I like to walk the walk, not just talk the talk, so that’s exactly what I am doing here, right now with this post,