Marketing Automation | Steve Renner

Content Marketing Tools to Boost Your Strategy

December 12, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment

Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]

Marketing Trends To Expect in 2018

December 8, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments

As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]

Marketing Tool: Chatbots

November 7, 2017 / by Katrina L / Digital Marketing, Digital Technology, Marketing, Technology / 0 comments

80% of marketers are expected to be using chatbots by 2020. Personalized marketing is becoming an expectation for consumers, and chatbots are another tool to bring personalization to your audience. It is certainly fair to say that not every company will need a chatbot, and that some customers will not utilize or like the option […]

Is Digital Marketing Destroying Marketing As A Whole?

October 17, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments

Looking into the future of marketing many times forces us to look into the past. What has worked? What hasn’t? Is there something that was executed poorly that could be re-integrated into a more current strategy? But looking at the past faces of marketing might make marketers of today nervous, and for good reason. TechCrunch […]

Marketing Trend: Personalized Marketing

September 29, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment

Consumers are not strangers to personalized content. People tend to love when they receive offers and content that really fit them and their needs. Think back to email marketing. As a consumer, you may receive emails that seem to know everything about what you are looking for from any number of stores. This is a […]

Marketing Trend: Data Driven Content

September 25, 2017 / by Katrina L / Digital Marketing, Marketing, SEO, Shareable Content, social media, Technology / 0 comments

Looking to make your marketing efforts a little more streamlined? Or just trying to create content that is easy to scale, right for your audience and optimized for search purposes? Data-driven content is the way to go. The biggest hurdle for most marketers is leaving the creative brain behind and getting into a quantitative mindset […]

Marketing Trend: Expiring Content

September 19, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, social media / 0 comments

Have you ever opened an email telling you that there is a “limited time only” sale, then went on to click that ad to shop even if you haven’t purchased anything from that store in years? Placing a hard and fast deadline on a sale or promotion is nothing new in marketing and sales, but […]

Marketing Trend: Interactive Content

September 5, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Content marketing is the bread and butter of any marketing strategy today, but with a huge influx of content, audiences are getting overwhelmed, with the average adult coming to an average of about 8 hours of screen time a day. For successful content marketing you must break through the clutter of too much content so […]

Why Email Marketing Shouldn’t Be Forgotten

July 11, 2017 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 2 comments

Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing […]

Minnesota Tech Businesses To Watch

April 13, 2017 / by Katrina L / Business, Digital Technology, Entrepreneur, Technology / 1 comment

Headquartering 17 Fortune 500 companies, Minnesota is already full of recognizable names in the business world, but there is a movement happening that is bringing more and more to the Twin Cities. Technology companies are found all over in large cities, San Francisco, Portland, Seattle, Chicago, New York City only begin to make up the […]

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