April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]
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Approaches to Marketing in 2019
May 31, 2019 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment
When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]
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Building an Effective Business Strategy
May 9, 2019 / by Katrina L / Business, Entrepreneur, Marketing / 0 comments
Building a strategy can help your business reach both short-term and long-term goals you have set. Strategy is based on principles, which help you think, allowing you to concentrate on why your business does certain things, not just what you do and how you do it. Identify your business’ vision in order to set […]
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Tips to Create Shareable Content in 2019
April 17, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach […]
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Why Google Keyword Rank No Longer Matters
April 2, 2019 / by Katrina L / Content, Digital Marketing, Marketing, SEO / 1 comment
Google keyword rankings used to be a standard for any SEO strategy. In many cases, your keyword rankings were a primary metric used to judge the performance of your site. Today, your Google keyword ranking is only part of why your traffic fluctuates. Marketers used to have access to a lot more information on the […]
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Marketing Trend: Demographic Segmentation
March 20, 2019 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
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Your Next Pitch: 5 Pitch Deck Slides To Hook Potential Investors [INFOGRAPHIC]
March 8, 2019 / by Katrina L / Business, Entrepreneur, Marketing, Money, sales / 0 comments
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Coursera’s Most Popular Courses in 2018
February 15, 2019 / by Katrina L / Digital Technology, Entrepreneur / 0 comments
Coursera is one of the top e-learning resources available, and has proven itself to be a huge hub for lifelong learning. The Coursera class list is so vast, there really is something for everyone. If you’re stumped on what course you want to take and need a few ideas, you’re in luck. A list of […]
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The Good, the Bad and the Ugly. The Best and Worst Ads of Superbowl LIII
February 6, 2019 / by Katrina L / Marketing / 0 comments
Once again, the Super Bowl has ended and has left us reminiscing about everything we liked, and everything we didn’t. This year was a bit of a letdown, with the game being slow to get going, and the ads feeling a little sloth-like as well. That’s not to say, however, that there weren’t bright spots […]
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Super Bowl Ads to Watch For This Year
February 1, 2019 / by Katrina L / Business, Marketing / 0 comments
This weekend is one of the biggest events for television advertising. Now, Super Bowl LIII may not be a game everyone is excited about, but there is always buzz surrounding the ads, especially at upwards of $5 million for a 30-second ad. These are some to watch for. Amazon Amazon will premiere two ads, one […]
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TED Talks To Round Out Your Creative Year
December 12, 2018 / by Katrina L / Shareable Content / 0 comments
As 2018 wraps up you may be feeling burnt out. Your ideas may not be so creative and you may just be looking forward to the holidays rather than thinking about how your work turns out. These great TED Talks delve into reimagining and refueling that creativity and productivity. Linda Hill: How To Manage For […]
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