July 2, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, SEO, Shareable Content, social media / 0 comments
Driving traffic to your site doesn’t have to be rocket science, but it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight, you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]
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Marketing Trend: Demographic Segmentation
March 20, 2019 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
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Your Next Pitch: 5 Pitch Deck Slides To Hook Potential Investors [INFOGRAPHIC]
March 8, 2019 / by Katrina L / Business, Entrepreneur, Marketing, Money, sales / 0 comments
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Coursera’s Most Popular Courses in 2018
February 15, 2019 / by Katrina L / Digital Technology, Entrepreneur / 0 comments
Coursera is one of the top e-learning resources available, and has proven itself to be a huge hub for lifelong learning. The Coursera class list is so vast, there really is something for everyone. If you’re stumped on what course you want to take and need a few ideas, you’re in luck. A list of […]
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The Good, the Bad and the Ugly. The Best and Worst Ads of Superbowl LIII
February 6, 2019 / by Katrina L / Marketing / 0 comments
Once again, the Super Bowl has ended and has left us reminiscing about everything we liked, and everything we didn’t. This year was a bit of a letdown, with the game being slow to get going, and the ads feeling a little sloth-like as well. That’s not to say, however, that there weren’t bright spots […]
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Super Bowl Ads to Watch For This Year
February 1, 2019 / by Katrina L / Business, Marketing / 0 comments
This weekend is one of the biggest events for television advertising. Now, Super Bowl LIII may not be a game everyone is excited about, but there is always buzz surrounding the ads, especially at upwards of $5 million for a 30-second ad. These are some to watch for. Amazon Amazon will premiere two ads, one […]
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TED Talks To Round Out Your Creative Year
December 12, 2018 / by Katrina L / Shareable Content / 0 comments
As 2018 wraps up you may be feeling burnt out. Your ideas may not be so creative and you may just be looking forward to the holidays rather than thinking about how your work turns out. These great TED Talks delve into reimagining and refueling that creativity and productivity. Linda Hill: How To Manage For […]
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Holiday Season 2018: Online Retail Winners
November 30, 2018 / by Katrina L / Business, Marketing, Money / 0 comments
E-commerce is quickly becoming the primary means of holiday prep for shoppers worldwide. It was reported that more shoppers filled their carts online than in store over Thanksgiving and Black Friday, and that trend is expected to continue. There is a race to be at the top of the e-commerce game right now, and while […]
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SEO & Social Media Blogs to Follow
October 2, 2018 / by Katrina L / Content, Digital Marketing, Entrepreneur, Marketing, SEO, Shareable Content, social media / 0 comments
Blogs are a great resource for insight into the tools and tactics you should be using, be it for standard business practices or for heavily segmented marketing strategies. These are some of the top blogs for SEO, social media marketing and content marketing. Search Engine Round Table This blog goes into the nitty-gritty, super fine […]
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SEO vs Social Media Marketing
July 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply. Long story short, SEO […]
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Tips and Tricks to Increase Web Traffic
July 2, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, SEO, Shareable Content, social media / 0 comments
Driving traffic to your site doesn’t have to be rocket science, but it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight, you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]
Read more