Traffic Generation Strategy

April 9, 2013 by Leave a Comment

In the continuing Series on the Top 10 Internet Marketing Strategy Essentials today’s topic is Traffic Generation Strategy. Traffic is the life-blood of any web site. Without Traffic you have no business. It’s the old Billboard -In-The-Desert theory. You can have the best Billboard (Advertising) in the world, but if it’s out in the desert, no one is going to see it. You need to have your Advertising in a high traffic place, where the people are going to see it.

Traffic Strategy

Traffic Generation Strategy

 There are 3 main ways to get Traffic to your web site:

  • SEO – Search Engine Optimization
    Arguably the best way to generate traffic, SEO is complex and time consuming, but has Big Results.
  • Affiliate Traffic – Using partners to drive traffic for you, in return for a commission on sales of your
    products or services.
  • Advertising – Simply buy traffic. This is the fastest, easiest way to get traffic to your site. You can buy
    all the traffic you want from search engines and other traffic sources.

Another great source of traffic is Social Media. Since there are so many people using social media sites on a daily basis,
Social Media Marketing, is emerging as one of the best ways to generate traffic. Get people talking about your product, service, or brand. Or for the best of all worlds, advertise on Social Media sites.

Search Marketing is a fast, easy way to generate traffic to your web site. You place Text Ads, Banner Ads on the top search engines, and you are virtually guaranteed to attract customers.

Email Marketing is still King! Interacting with your customers can give  you a distinct advantage over the competition. Capturing email addresses of your customers can give you a way to communicate and market to your customers in the future.
Having a good customer list can be invaluable to any online business.

Mobile Marketing is the future of Online Advertising. You need to be where the customers are, and they are always in reach of their Mobile Devices. Smart Phones, Tablets, Lap Tops now dominate the market.

Blogging / Article Marketing / Content Marketing is a way to get the word out about your Product Services and Brand. This is also a great way to create quality Incoming Links (a major component of SEO).

Filed Under: Affiliate Marketing, Email Marketing, Mobile Marketing, Online Advertising, search marketing, Social Media Tagged With: , , , , , , , , ,

Steve Renner Gives SEO Advise

October 14, 2012 by 4 Comments

Steve Renner has long been considered an Internet Marketing Expert, and authority in SEO. Now after being away for over a year he’s back, and Steve Renner Gives SEO Advise with a series of articles on the subject including:

So what’s next for SEO, well how about Back Links. One of the main ingredients for Optimizing your Page for better Search Ranking ius having Back Links. You do need to know, that all links are not equal. If your article or ad is about Dog Training, a link from your cousin joe’s skateboarding site, will not be as effective as a link from a well known dog training site, like Dog-Obedience-Training.com

Back Links from Authority sites in a related category are the best. Links from other High Ranking Bookmark sites are also preferable. Acesse.Com is developing a submission service for all it’s members that offers am affordable way to submit your site to around 50 Top Bookmark Sites.

Along with Good Relevant Content, Incoming Links are very important to your Search Ranking. Outgoing Links can aslo give you an advantage. If you link out to other Relevant Authority sites, this can also give your Search Ranking a boost. Important Authority sites can include .gov and .edu sites.

As in our example of a Dog Training site, believe it or not, links out to Veterinary Colleges, like Cornell University College of Veterinary Medicine, or Government Agencies that deal with animals like Animal and Plant Health Inspection Service | USA.gov will help your Search Rankings.

Here’s a good tip for you, this is a link to a .gov web site that provides answers on a wide variety of subjects, Answers.Us.Gov They have information on just about everyrthing under the sun, and would you believe that they have information on Internet Services, and Social Media, well they do.

Filed Under: Acesse, Internet Marketing, Link Building, Page Rank, Search Engine Marketing, SEO, Social Media Tagged With: , , , , , , , , , , , , ,

SEO Content Marketing

October 9, 2012 by 5 Comments

SEO or Search Engine Optimization is becoming more about Content. Not just any Content, but good relevant Content. In a recent post, “ So Just How Does SEO Work “, I talked about the importance of Content in SEO. Well it seems I am not the only one who thinks so.

I have talked for a long time about the SEO and it always comes back to some basic things. #1 ia what I call the “Words On The Page”. This is nothing more than a way to describe Content, and, Content is King.

Understanding how Search Engines work, can give you an insight into how to optimize your pages. Search Engines use an “Algorithm”. This is the formula for how they rank sites in their search results (SERP).

Webster defines algorithm as: : a procedure for solving a mathematical problem (as of finding the greatest common divisor) in a finite number of steps that frequently involves repetition of an operation;broadly : a step-by-step procedure for solving a problem or accomplishing some end especially by a computer.

The word is derived from the name of the mathematician, Mohammed ibn-Musa al-Khwarizmi, who was part of the royal court in Baghdad and who lived from about 780 to 850. Al-Khwarizmi’s work is the likely source for the word algebra as well.

The famous Google PageRank Algorithm: PageRank is a link analysis algorithm, named after Larry Page[1] and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by PR(E).

The name “PageRank” is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

Needless to say, how your site ranks with the Search Engines is largely dependent on the Content of the page.

In future post I will discuss the importance of Incoming Links, and Internal Linking. And, of course, not to be overlooked is Traffic, a site with no traffic, will not gain much respect in the search engines.

So there you have it, the secrets to SEO:

  1. Content
  2. Links
  3. Traffic

If you get these right you will see a positive difference in your Search Results, Content Marketing being #1

I like to walk the walk, not just talk the talk, so that’s exactly what I am doing here, right now with this post,

SEO-Content-Marketing

Filed Under: Internet Marketing, Search Engine Marketing Tagged With: , , , , , , ,

So Just How Does SEO Work

October 6, 2012 by 2 Comments

I ran across a cool site that has a great article on how Search Engine Marketing / SEO works. The site is called, surprise,  How Stuff Works. The article was written by a guy named: 

acesse_serp

In the article, Jonathan says that,” It’s tough getting noticed on the Web. A Web page can provide useful information about a popular subject in an interactive and engrossing way, yet still attract few visitors. One of the most reliable ways to improve traffic is to achieve a high ranking on search engine results pages (SERPs).”

So how is it possible that I can get Page 1 Listing for my Blog Post? That’s an interesting question, and there are 2 answers, the long and short versions. For purposes of this blog post I will give you the short version.

  1. Content Is King – Nothing beats Good Content. Give the Search Engines good content and they will gobble it up!
  2. Relevant Keywords – You need to use Relevant Keywords on your page. This is what the Search Engines see when they come to your site. If I have a page about SEO, and I start talking about Tomatoes, it won;t make much sense to the Search Engines.
  3. Title Tags – It is important to use your Relevant Keyword in the Title Tag., the Page Title. It can also be important to use it in the Header, and also mixed within the content on the page.
  4. Back Links – How many other pages link to this page, and where do those links come from. It is important to have incoming links from other relevant Authority sites.

There are many other ways SEO works, and we will cover these in upcoming articles. It is also important to understand just how the search engines work. Once you do it becomes Search Engine Optimization becomes easier.

Filed Under: Internet Marketing, Search Engine Marketing, SEO Tagged With: , , , , , , , , , , , , , , , , , ,

Search Engine Optimization SEO

October 4, 2012 by 3 Comments

So just what is Search Engine Optimization (SEO)? Wikipedia defines SEO as:

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic” or “algorithmic”)search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”

So what does this mean for the average person. Well it’s a complicated process to do yourself. A lot of companies provide this service, for a reasonable fee. But then again, you get what you pay for. There are a lot of companies that do a fair job, and some that are really not woth the money. So how do you know the difference, well you have to check references, find other people who have used the service, and what typ of results the got.

One company who has a good Do It Yourself solution, that is very effective, is Acesse.Com The service is available through Acesse Marketing. Their service gets great results at a very affordable cost. And with their AdView program, you can get your cost down very low.

Check out Acesse Marketing today, and find out just what they can do for your web site. Search Engine Marketing, SEO, is complicates, but Acesse.Com makes it easy for the average person to compete in the highly competitive online world.

So when you think SEO, think Acesse.Com and AcesseMarketing.Com

Filed Under: Acesse, Internet Marketing, Search Engine Marketing Tagged With: , , , ,

6 Basic Video Optimization Tips

October 30, 2009 by

Ran across this cool post on Basic Video Optimization by Michelle Bowles over at TopRankBlog.com. This is one smart lady! Michelle shows you how to get the most from your “Digital Assets”. She offers 5 cool SEO Tips, and I added one for you, enjoy!video_01b

1. Optimize with keywords.
Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in:

  • File name
  • Title
  • Tags
  • URL
  • Link text

Beyond that, include a paragraph of optimized text that provides a brief description of the video. Again, the benefits are twofold: You’ll improve the user experience and your search rankings.

2. Distribute videos on video-sharing sites.
In addition to posting videos on your own site, video-sharing sites are effective tools for gaining visibility and additional links. Remember these few points to maximize results:

  • Don’t forget that videos hosted on YouTube and other video-sharing sites should be optimized for keywords
  • YouTube channel pages — and those of other video-sharing sites — should be optimized, as well
  • Use a video distribution service like TubeMogul to deploy your videos to the top sharing sites

3. Implement a linking strategy.
Video is judged by the same linking standards as all other forms of digital content. So building both internal and external links is crucial for video SEO. Ideas for a linking strategy include:

  • Cross-linking to other videos
  • Linking to videos from relevant web pages
  • Linking to videos in blog posts
  • Tweeting the video
  • Linking to videos from social media pages
  • Bookmarking the video

4. Encourage viewers to share your videos.
First thing is first — if you want users to share your videos, you must create content worth sharing. If your video isn’t interesting, relevant, entertaining or informative, users aren’t likely to share it, let alone view it. From there:

  • Allow and encourage users to comment on the video
  • Make it easy for users to share your video on You Tube, Twitter, Facebook and MySpace
  • Offer video content in multiple formats so users can choose the one that best suited to their platform and connectivity speed

5. Re-purpose your videos.
As with text content, the more optimized video, the better. Get creative in order to re-purpose videos across the web:

  • Embed videos in blog posts
  • Break up long videos and create multiple shorter ones
  • Use transcriptions of videos to create blog posts or content for web pages
  • Take screen shots from videos and post them to Flickr and other image-sharing sites
  • Turn offline content, such as training videos or videos of a conference keynote speech, into optimized digital assets for your website.

6. Auto-Start Videos

Another cool tip is to Auto-Start your videos. This can easily be accomplished in YouTube by adding a piece of code behind the video URL string in the Embed Code. The code is: autoplay=1

Example:

The URL: http://www.youtube.com/v/Jx7iwQBVm18&hl=en&fs=1&

You Add: URL is: http://www.youtube.com/v/Jx7iwQBVm18&hl=en&fs=1&autoplay=1

When you Auto-Start videos it creates more plays in YouTube which will increase your ratings.

Filed Under: Internet Marketing, SEO, Video Marketing, YouTube Tagged With: , , , , ,

Bing Programmer Interview

September 28, 2009 by 6 Comments

Ran across this excellent interview of the programmers over at Bing – Very Cool!

Rand Fishkin from SEOmoz interviews the Bing webmaster team:  Eric, Rajesh, and Alessandro on market share, the Yahoo deal, SEO for Bing, Bing webmaster tools, and the Bing IIS Toolkit. Check out this cool video (17 min)

Filed Under: Bing, Search Engine Marketing Tagged With: , , , , , ,

Internet Marketing Service Vancouver

September 20, 2009 by 9 Comments

We introduced iNetGlobal Internet Marketing Service Canada and had a Great Meeting in Toronto. Today I’m heading to Vancouver and will be hosting a meeting tonight for www.inetglobal.com members.

vancouver_01

Vancouver

A quick check of the Internet Marketing Service companies in Vancouver show there are quite a few active firms offering Search Engine Marketing, SEO, Email Marketing and Pay Per Click Management.

This should be a Hot Market for iNetGlobal. We already have a big team of Consultants here and the group is growing. I will be traveling with Annie Zhang, 1st iNetGlobal $100,000 per month income earner.

Our Meeting Schedule:

Sunday Night – September 21st 7:00 PM PST – Vancouver
Radisson Hotel Vancouver Airport

Monday we will be having informal meetings and will do a follow up meeting Monday Night at the same hotel.

Tuesday we fly back to Toronto and will be holding our regular Tuesday night meeting back at the Radisson East Hotel, at 8:30 pm EST.

Introducing:  Internet Marketing Service Canada – iNetGlobal style to Vancouver!

Filed Under: Internet Marketing Tagged With: , , , , , , , ,

Internet Marketing Strategy

May 24, 2009 by 3 Comments

My “Internet Marketing Strategy“. As an Internet Marketer, I have been relatively successful. Over the years I have grossed Multi-Millions of dollars in Sales. Now I don’t say this to brag or to make myself feel good, but to illustrate a point, and here it is…

I have been publishing this blog for several years now, and attract around 1,000 unique visitors a day. Not bad. The title to my blog is “Steve Renner Internet Marketing Strategy – Services”. I chose this title for 2 reasons:

  1. It Brands Me “Steve Renner” as an Internet Marketer, and by providing
    good content, I have established myself as an authority in this industry,
    and a trusted source for Internet Marketing information.
  2. It’s what I do, provide Internet Marketing Strategy, and my company is an Internet Service Provider, providing real Internet Marketing Services
    • Web Hosting
    • Autoresponder Service
    • Blog Services
    • Linking Services
    • Shopping Cart Service
    • Affiliate Program Service
    • Online Training Service
    • Online Payment Service
    • Debit Card Service
    • Directory Service
    • Local Search Directory
    • Search Engine
    • Online Advertising

The point is that I have been stuck on Page 3 of Google for the keyword search term, Internet Marketing Strategy, for the longest time.

Then it hit me like a bolt of lightning today, I really want to rank for the term “Internet Marketing Strategy” and I don’t necessarily care about ranking for the Term “Steve Renner”.

So why is my Title “Steve Renner Internet Marketing Strategy – Services”?

It’s one of those “Ah-Ha” moments. So I immediately changed the title of my site to:
“Internet Marketing Strategy – Internet Marketing Services | Steve Renner”.

People are more interested in good information about Internet Marketing Strategy or Internet Marketing Service not about Steve Renner.

I have already seen a change in my Search Engine Listings, Now with some further SEO and Linking Strategies, I should see a jump in my rankings. Look out for Page 1 of Google for the keyword search terms:

Internet Marketing Strategy – Internet Marketing Service

Filed Under: Email Marketing, Google, Internet Marketing, Online Advertising, Search Engine Marketing, SEO, V-Local Tagged With: , , , , , , , ,

Top 10 SEO Tips For Your Web Site

February 28, 2009 by 38 Comments

SEO or Search Engine Optimization is the process of getting your web site ranked in the search engines. SEO is not difficult as some people would like you to believe.

Now this may be because they are in the same market and do not want you to compete with them, or they are an SEO firm and they are looking to have you pay them for this information.

top10seo

Top 10 SEO Tips – Tricks – Secrets

Here are my Top 10 SEO Tips you can use to help get your Web Site more exposure in the Search Engines.

  1. Keyword Research : Keyword Research is the first and probably most important job in process of search engine optimization.
  2. Keyword in Domain name : Lets take, our main targetted keyword is “Dog Training Dallas”, than if our domain name contains our main targeted keyword “Dog Training Dallas”, like www.DogTrainingDallas.com then it will rank higher in search engines.
  3. Keyword in Title : If the main keywords are targeted in Title of the page, the chances for ranking higher in search engines increases. The “Title Tag” is in the source code below the <html> and  above the <body> tags.
  4. Keyword in Description : If our targeted keywords are in description of the page, again the chances of ranking the website in search engine increases.
  5. Keyword in page file names : If the page file name contains the keyword of our website, it gives greater weight in ranking in search engines
    (e.g. www.domain.com/your-keyword/your2-keyword.html)
  6. Alt Image Tags : All images should be optimized well, with adding alt image tags as search engine robots cannot read, they read the alt tag for the image. It will help to target your keywords in describing the image to robots. So use your keywords in the Alt Image tags.
  7. Link Popularity : Link popularity is one of the important factor in ranking the websites higher in search engines. Link popularity can be defined as total number of incoming links to website to particular page or to the main domain. Bets are one way quality incoming links from relevant sites
  8. Anchor Text Optimization : Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
  9. Fresh Content : Robots love fresh content, so you want to update your website frequently with fresh relevant content. This will attract the search spiders and help you more in SERPs (Search Engine Results Pages).
  10. Web Directory and Article directory submissions : Try to increase one way links by directory submissions and article submission. Over time this will help you to grow inbound one way links and ultimately help your web site achieve higher rankings in the search engines.

As I said SEO is not Rocket Science, it is matter of applying a few simple basic techniques to your site, consistantly and you will see the results.

iNetGlobal offers a Directory Linking (SEO Links) service and a Blog Content (Blog Pros) service for increasing content and inbound links.

© Steve Renner- Internet Marketing Strategy – Services

Filed Under: Search Engine Marketing Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
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