The Best and Worst Ads of 2017

The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]

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11 Herbs & Spices: Brands That Embrace Their Personalities on Twitter

Earlier this week, Twitter user Edge (@edgette22) noticed something funny about KFC’s Twitter page that made headlines for the brand. The quiet execution of this comical marketing strategy isn’t the first time that a brand has used Twitter to subvert traditional marketing efforts for a more playful strategy. Think back to Wendy’s always sassy Twitter […]

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Marketing Trend: Data Driven Content

Looking to make your marketing efforts a little more streamlined? Or just trying to create content that is easy to scale, right for your audience and optimized for search purposes? Data-driven content is the way to go. The biggest hurdle for most marketers is leaving the creative brain behind and getting into a quantitative mindset […]

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11 Instagram Accounts To Follow For Post Inspiration

GoPro The activity-ready camera brand’s page is as versatile as their cameras. From skydiving, to scuba diving, and surfing to snowboarding, GoPro’s showstopping photos and videos take you into another world where any adventure is possible. Nike The iconic athletic brand takes their “Just Do It” slogan to heart, showcasing photos and videos that prove […]

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TED Talks: The Best of TED for Business, Tech, Marketing and More

Simon Sinek: How Great Leaders Inspire Action “People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.” Elizabeth Gilbert: Your Elusive Creative Genius “I think it’s better if we encourage our great creative minds to live.” Richard […]

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