Shareable Content | Steve Renner

Super Bowl LII Ad Reflection

February 7, 2018 / by Steve Renner / Content, Digital Marketing, Marketing, Money, social media / 0 comments

Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]

Essential Guide to Instagram for Business

January 31, 2018 / by Steve Renner / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]

2017 Podcast Highlights

December 19, 2017 / by Steve Renner / Content, Shareable Content / 1 comment

Podcasts are a cultural phenomenon that cover everything from pop culture to business practices. 2017 has been a great year for Podcasts, especially in the human interest and culture verticals. These are some of the highlights for content this year. S-Town From American Public Media, who produced Serial, S-Town is a complex human story about […]

Content Marketing Tools to Boost Your Strategy

December 12, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment

Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]

Marketing Trends To Expect in 2018

December 8, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments

As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]

The Best and Worst Ads of 2017

November 17, 2017 / by Steve Renner / Uncategorized / 0 comments

The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]

11 Herbs & Spices: Brands That Embrace Their Personalities on Twitter

October 24, 2017 / by Steve Renner / Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Earlier this week, Twitter user Edge (@edgette22) noticed something funny about KFC’s Twitter page that made headlines for the brand. The quiet execution of this comical marketing strategy isn’t the first time that a brand has used Twitter to subvert traditional marketing efforts for a more playful strategy. Think back to Wendy’s always sassy Twitter […]

Marketing Trend: Personalized Marketing

September 29, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment

Consumers are not strangers to personalized content. People tend to love when they receive offers and content that really fit them and their needs. Think back to email marketing. As a consumer, you may receive emails that seem to know everything about what you are looking for from any number of stores. This is a […]

Marketing Trend: Data Driven Content

September 25, 2017 / by Steve Renner / Digital Marketing, Marketing, SEO, Shareable Content, social media, Technology / 0 comments

Looking to make your marketing efforts a little more streamlined? Or just trying to create content that is easy to scale, right for your audience and optimized for search purposes? Data-driven content is the way to go. The biggest hurdle for most marketers is leaving the creative brain behind and getting into a quantitative mindset […]

Marketing Trend: Expiring Content

September 19, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, social media / 0 comments

Have you ever opened an email telling you that there is a “limited time only” sale, then went on to click that ad to shop even if you haven’t purchased anything from that store in years? Placing a hard and fast deadline on a sale or promotion is nothing new in marketing and sales, but […]

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